Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Nyse  >  Under Armour Inc    UA

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Under Armour Sues Rival Nike for Trademark Infringement

02/22/2013 | 04:59pm US/Eastern
   By John Kell 
 

Under Armour Inc. (>> Under Armour Inc) has filed a lawsuit against Nike Inc. (>> NIKE, Inc.), alleging the larger athletic-goods maker has infringed on the company's trademark ownership of the "I WILL" tagline.

In a lawsuit filed in Maryland's District Court, Under Armour alleged Nike has launched a broad advertising campaign that prominently utilizes "I WILL" in a way that imitates Under Armour's own use of that expression.

Nike's "use of I WILL infringes Under Armour's long-established trademark rights, dilutes the distinctiveness of Under Armour's famous mark, and constitutes unfair competition," Under Armour alleged in the legal complaint.

A Nike spokeswoman wasn't immediately available to comment on the allegations.

Under Armour claims it has used the "I WILL" campaign for many years, featuring the slogan on a variety of products, packaging, at retail stores and in advertising campaigns. The slogan also is featured on the company's latest global ad campaign, launched earlier this month. It likened the consumer awareness of that phrase to Nike's own "Just Do It" tagline.

Under Armour alleges that late last year, Nike began to market a similar phrase, including on the company's Facebook page with images that feature a variety of sports-related slogans, like "I will protect my home court" or "I will sweat while they sleep."

Under Armour's lawsuit is seeking a permanent injunction to stop Nike from using the trademark and require payment to Under Armour for any profits derived from such ad campaigns. Under Armour also is seeking additional damages for trademark infringement and reimbursement for legal fees.

Both companies have notched impressive sales growth in recent years, as athletic-gear manufacturers benefit from a strong product cycle as new materials, technology and colors resonate with consumers. Demand has been particularly strong in the North America market.

Nike--which sells gear under its namesake, as well as the Jordan, Converse and Hurley brands--dwarfs Under Armour in the North American market and has a far larger presence abroad. Nike's sales totaled $24.1 billion in the latest full fiscal year, far above Under Armour's $1.8 billion total.

Write to John Kell at john.kell@dowjones.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Stocks mentioned in the article : Under Armour Inc, NIKE, Inc.
React to this article
Latest news on UNDER ARMOUR INC
01:44a UNDER ARMOUR : Patent Issued for Article of Apparel with Integrated Support Stru..
07/28 UNDER ARMOUR : Local basketball players showcase their skills at Under Armour to..
07/27 UNDER ARMOUR : MORE THAN PASSING INTEREST: Football teams converge on Fenwick fo..
07/24 UNDER ARMOUR : 16th Cal Ripken World Series begins Friday evening in Aberdeen
07/23 UNDER ARMOUR : Announces Multi-Year Partnership with FC St. Pauli And Opening Of..
07/23DJMARKET SNAPSHOT : U.S. Stocks Fall For 3rd Straight Day As Weak Earnings Weigh
07/23 UNDER ARMOUR : Announces Multi-Year Partnership with FC St. Pauli and Opening of..
07/23DJMARKET SNAPSHOT : U.S. Stocks Fall To Intraday Lows As Weak Earnings Weigh
07/23DJMARKET SNAPSHOT : U.S. Stocks Edge Lower Amid Flood Of Earnings, Data
07/23DJMARKET SNAPSHOT : U.S. Stocks Struggle To Push Higher Amid Flood Of Earnings, Da..
Advertisement
Chart
Duration : Period :
Under Armour Inc Technical Analysis Chart | UA | US9043111072 | 4-Traders
Income Statement Evolution
More Financials