Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Under Armour    UAA

UNDER ARMOUR (UAA)
Mes dernières consult.
Most popular
  Report  
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Under Armour Sues Rival Nike for Trademark Infringement

share with twitter share with LinkedIn share with facebook
share via e-mail
0
02/22/2013 | 10:59pm CET
   By John Kell 
 

Under Armour Inc. (>> Under Armour Inc) has filed a lawsuit against Nike Inc. (>> NIKE, Inc.), alleging the larger athletic-goods maker has infringed on the company's trademark ownership of the "I WILL" tagline.

In a lawsuit filed in Maryland's District Court, Under Armour alleged Nike has launched a broad advertising campaign that prominently utilizes "I WILL" in a way that imitates Under Armour's own use of that expression.

Nike's "use of I WILL infringes Under Armour's long-established trademark rights, dilutes the distinctiveness of Under Armour's famous mark, and constitutes unfair competition," Under Armour alleged in the legal complaint.

A Nike spokeswoman wasn't immediately available to comment on the allegations.

Under Armour claims it has used the "I WILL" campaign for many years, featuring the slogan on a variety of products, packaging, at retail stores and in advertising campaigns. The slogan also is featured on the company's latest global ad campaign, launched earlier this month. It likened the consumer awareness of that phrase to Nike's own "Just Do It" tagline.

Under Armour alleges that late last year, Nike began to market a similar phrase, including on the company's Facebook page with images that feature a variety of sports-related slogans, like "I will protect my home court" or "I will sweat while they sleep."

Under Armour's lawsuit is seeking a permanent injunction to stop Nike from using the trademark and require payment to Under Armour for any profits derived from such ad campaigns. Under Armour also is seeking additional damages for trademark infringement and reimbursement for legal fees.

Both companies have notched impressive sales growth in recent years, as athletic-gear manufacturers benefit from a strong product cycle as new materials, technology and colors resonate with consumers. Demand has been particularly strong in the North America market.

Nike--which sells gear under its namesake, as well as the Jordan, Converse and Hurley brands--dwarfs Under Armour in the North American market and has a far larger presence abroad. Nike's sales totaled $24.1 billion in the latest full fiscal year, far above Under Armour's $1.8 billion total.

Write to John Kell at [email protected]

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Stocks mentioned in the article : Under Armour Inc, NIKE, Inc.
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on UNDER ARMOUR
02/13UNDER ARMOUR : Thinking about buying stock in Apple, Facebook, PepsiCo, Under Ar..
PR
02/13UNDER ARMOUR : Reports Fourth Quarter And Full Year Results; Announces Outlook F..
PR
02/08UNDER ARMOUR INC : annual earnings release
01/23UNDER ARMOUR : Announces Fourth Quarter 2017 Earnings And Conference Call Date
PR
01/11Luxury group Kering to spin off Puma to its own shareholders
RE
01/11Luxury group Kering to spin off Puma to its own shareholders
RE
01/09UNDER ARMOUR : Thinking about buying stock or options in Allergan, Advanced Micr..
PR
2017U.S. Stocks Wobble Ahead of Tax-Bill Vote
DJ
2017Tax-Bill Momentum Boosts Global Shares -- 2nd Update
DJ
2017UNDER ARMOUR : Announces New Senior Management Additions In Europe And Communica..
PR
More news
News from SeekingAlpha
02:33aUnder Armour Results Support Our Thesis 
02/16Skechers Stock Remains Undervalued 
02/16Tracking David Einhorn's Portfolio - Q4 2017 Update 
02/15WALL STREET BREAKFAST : Stocks Unfazed By U.S. Inflation 
02/15Big investor moves in latest 13-F filings 
Financials ($)
Sales 2018 5 134 M
EBIT 2018 155 M
Net income 2018 85,2 M
Debt 2018 598 M
Yield 2018 -
P/E ratio 2018 113,61
P/E ratio 2019 57,62
EV / Sales 2018 1,54x
EV / Sales 2019 1,45x
Capitalization 7 309 M
Chart UNDER ARMOUR
Duration : Period :
Under Armour Technical Analysis Chart | UAA | US9043111072 | 4-Traders
Technical analysis trends UNDER ARMOUR
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 28
Average target price 14,1 $
Spread / Average Target -19%
EPS Revisions
Managers
NameTitle
Kevin A. Plank Chairman & Chief Executive Officer
Patrik Frisk President & Chief Operating Officer
David E. Bergman Chief Financial & Accounting Officer
Paul Fipps Chief Technology Officer
Douglas E. Coltharp Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
UNDER ARMOUR23.08%7 476
LVMH MOËT HENNESSY VUITTON SE-0.45%155 322
VF CORPORATION13.09%33 169
HENNES & MAURITZ-17.90%25 679
THE SWATCH GROUP2.89%24 166
PVH CORPORATION9.80%11 590