Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Unilever    ULVR   GB00B10RZP78

Mes dernières consult.
Most popular
News SummaryMost relevantAll newsSector newsTweets

Beauty and Cosmetics: Cream of the crop

share with twitter share with LinkedIn share with facebook
share via e-mail
10/05/2017 | 12:16am CET

ST Sunday Times TOP BRANDS 2017 Be Outstanding. Nivea leads a pack of strong brands that know how to talk beauty to South African consumers

While Nivea has topped the rankings in the Beauty and Cosmetics category of the Top Brands survey for the second consecutive year, Unilever has taken control of the Consumer category, with its full contingent – Dawn, Pond’s, Lux and Dove – in the top 10.

Mathahle Stofile, founder of The Matte Project, a catalyst for conversations among black women about beauty, sees a significant trend taking shape among South African consumers of beauty and cosmetics products.

“The brands that are getting their marketing right are those that realise the majority of beauty product consumers in South Africa are women of colour. The brands that have begun to communicate in a way that includes that woman are those seeing growth. Until recently, advertisements for beauty products that were deemed aspirational or luxurious were not talking to the black woman,” says Stofile.

“A good example is that many of the international brands focus on ageing skin concerns in terms of fine lines and wrinkles. These features are not issues black skin has to worry about – our ageing factors are more to do with loss of volume and uneven skin tone. So, when a black woman sees an advert that targets fine lines and wrinkles, she assumes the advert is not talking to her.”

Stofile believes the brands that are starting to talk to black women include Nivea, Dove and Pond’s.

“These brands have even started using local models for their campaigns. Rather than famous faces or international celebrities that endorse the product, these faces are professional models who look South African; they are South African. That means women can relate to those faces; they see themselves reflected in those brands. If the face in the advert looks nothing like me, then clearly that product is not talking to me,” she says.

A significant global trend in the beauty industry is men’s personal care. With a growing range of products aimed at men’s care, and a broad offering of general care, the reputation and perception of the Nivea brand are growing ever-stronger.

Kerstin Bird, MD of Beiersdorf South Africa, maintains that staying true to Nivea’s core values while connecting with the heart of South African consumers has earned trust and loyalty for the brand.

“With over a century of skincare expertise, the heritage of our revolutionary original NIVEA Creme tin has evolved into modern products that meet evolving consumer needs. This is due to advanced global research and development capabilities that ensure the brand continually meets consumers’ changing needs,” she says.

Dawn, which ranks second in the top 10 favourite beauty and cosmetic brands, has also clearly recognised the importance of understanding the South African market.

“Dawn speaks to South African women who do a lot with little, and believes beauty is as much about the person you are as what you look like,” says Sphelele Mjadu, public relations manager at Unilever. “She is positive about the future, with high hopes and dreams of attaining a better, more successful life.”

According to Dennis Chanee, deputy-director on the Cosmetics Sector Desk at the Department of Trade & Industry (DTI), retail figures this year show consumers are feeling the pinch, and while they are still spending on beauty and cosmetics, tight economic pressures are seeing them opting for less expensive brands that can still deliver what premium brands promise. Consumers are also tending to buy their products from supermarkets, and through direct selling channels. Avon, which features consistently in the top five favourite brands each year, remains the champion brand in the direct-selling market.

Another strong trend Chanee observes is the pull towards beauty products that contain natural ingredients, rather than chemical-based products.

“This movement is not only in South Africa. As an industry sector desk, we have seen this at expos in the world’s capitals, and it’s a trend we’re really excited about. South Africa is the third most-biodiverse country in the world, after Brazil and Indonesia, and we have a wealth of natural ingredients that are already being recognised internationally for the benefits they offer for the skin.”

(c) 2017 Times Media Group. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on UNILEVER
01/20 UNILEVER : Daily Mail, London, Market Report column
01/19 Retail gloom helps to end six weeks of FTSE gains
01/19 End of easy money sharpens focus on European earnings
01/19 UNILEVER : Range of perfumed treats come alive at House of Lux
01/19 UNILEVER : Investigators at Unilever Report Findings in Toothpaste (Tooth whiten..
01/19 UNILEVER : Researchers at Unilever Report New Data on Dentistry (Investigation o..
01/19 UNILEVER : Research Conducted at Unilever Has Updated Our Knowledge about Toothp..
01/19 Illovo appoints new South Africa MD
01/19 UNILEVER : Studies from Unilever Reveal New Findings on Digital Imaging (The in ..
01/19 UNILEVER : Researchers from Unilever Report Findings in Toothpaste (In vitro and..
More news
News from SeekingAlpha
01/18 The Re-Balancing Act
01/09 How I Beat The Market Again In 2017
01/08 PORTFOLIO STRATEGY 2018 : Conservative Positioning After A Bullish Year
01/08 Dividend Income Update December 2017
Financials (€)
Sales 2017 53 749 M
EBIT 2017 9 387 M
Net income 2017 6 020 M
Debt 2017 17 854 M
Yield 2017 3,04%
P/E ratio 2017 22,18
P/E ratio 2018 19,87
EV / Sales 2017 2,90x
EV / Sales 2018 2,91x
Capitalization 138 B
Duration : Period :
Unilever Technical Analysis Chart | ULVR | GB00B10RZP78 | 4-Traders
Technical analysis trends UNILEVER
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 19
Average target price 50,8 €
Spread / Average Target 9,1%
EPS Revisions
Paulus Gerardus J. Polman Chief Executive Officer & Executive Director
Marijn E. Dekkers Chairman
Graeme David Pitkethly Chief Financial Officer & Executive Director
David Blanchard Chief Research & Development Officer
Ann Marie Fudge Vice Chairman
Sector and Competitors
1st jan.Capitalization (M$)
UNILEVER-2.56%168 815
UNILEVER NV (ADR)0.36%168 822
UNILEVER (NL)-1.32%168 815