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4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Unilever    ULVR   GB00B10RZP78

UNILEVER (ULVR)
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Unilever : Reality-TV Show "Omo Achievers Kitchen" Ends on a Successful Note

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10/05/2017 | 09:01am CEST

A show that shares the joy of mothers seen interacting with their kids to encourage them to learn and express their creativity. Children need to be free to experience the world.

Dubai, United Arab Emirates, October 05, 2017 --(PR.com)-- 13 UAE based women participate in the mini-series produced by Unilever and B4U.

As part of its global initiative to empower 5 million women by 2020 through the power of its brands; Unilever partnered with B4U Plus to produce a thirteen-week mini-series "Omo Achievers Kitchen" - featuring UAE women entrepreneurs.

UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. According to statistics, close to 10% of start-up founders are women. To foster womenpreneurship, the show featured a 30-minute episode in conversation with women entrepreneurs, where they shared their stories of struggle and offered advice to women on how to have a work-life balance, while simultaneously preparing their own family favourite recipes. The show received a positive response among B4U’s 8 million viewers.

Sarah Qazi’s – Gulf Home Care Marketing Manager at Unilever said, "When B4U network came to us with the idea, we were sold on the concept since it had not been done before. This region is filled with aspiring women and sometimes an inspiration from another successful woman goes a long way.

"As OMO our tag line is Dirty Today, Learning for Tomorrow. Although it might sound strange for a laundry brand to say this, we believe, like you, that this type of dirt is good as it's an important part of a child's development. On the show moms were seen interacting with their kids and encouraging them to learn and express their creativity. Children need to be free to experience the world; they get dirty, no worries. OMO will clean the dirt. That’s why Dirt is Good.

"We focus on mothers and women across the region – being able to associate with a show that favored women was a winning interactive concept for us. The show did extremely well because it made for a wonderful message to women across the South Asian community based here in the Middle East. We are extremely happy to have associated with the show, and certain that it made waves across the region."

Zeeshan Sajid Amin – Business head B4U Network ME said, “The mini-series reflected the brands goal and vision to empower women, which is essential to economic and social growth development. The show did extremely well because it made for an inspirational message to women based here in the UAE and we are pleased to be part of this along with Unilever.”

Contact Information:
B4U Middle East Limited
Trena Doris
0097144311892
Contact via Email
www.b4uplus.com

Read the full story here: http://www.pr.com/press-release/731794

Press Release Distributed by PR.com

Copyright © 2017 PR.com and its licensors , source US Press Releases

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Financials (€)
Sales 2017 54 381 M
EBIT 2017 9 433 M
Net income 2017 5 798 M
Debt 2017 16 431 M
Yield 2017 2,83%
P/E ratio 2017 24,08
P/E ratio 2018 19,93
EV / Sales 2017 3,10x
EV / Sales 2018 3,09x
Capitalization 152 B
Chart UNILEVER
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Unilever Technical Analysis Chart | ULVR | GB00B10RZP78 | 4-Traders
Technical analysis trends UNILEVER
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 20
Average target price 51,3 €
Spread / Average Target 1,4%
EPS Revisions
Managers
NameTitle
Paulus Gerardus J. Polman Chief Executive Officer & Executive Director
Marijn E. Dekkers Chairman
Graeme David Pitkethly Chief Financial Officer & Executive Director
David Blanchard Chief Research & Development Officer
Ann Marie Fudge Vice Chairman
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