6/16/2014

Hall Tapped Western Mass Regional President;
Moriarty is EVP, Western Mass Commercial Banking Executive

William H. W. Crawford, IV, Chief Executive Officer of United Bank and United Financial Bancorp, Inc. (NASDAQ: UBNK) promoted Dena M. Hall of Westfield and Michael T. Moriarty of West Springfield to top leadership positions where they will be regional ambassadors and advocates for legacy United employees, customers and community organizations within the Western Massachusetts market.

Hall has been promoted to Western Massachusetts Regional President for United Bank and Moriarty has been elevated to Executive Vice President, Western Massachusetts Commercial Banking Executive. In these roles, Hall and Moriarty will leverage their strong professional and personal ties in the Greater Springfield area to build on the Bank's commitment to its customers, employees and the communities that United has served for 100 years.

"A top priority for the new United Bank is to maintain strong executive leadership in the Greater Springfield market - not just by their titles but by their contributions in the community and among our employees," said Crawford. "Dena and Mike are not only top performers in their respective job roles within the Bank but they are visible, admired and long-time leaders in the Western Mass community. They are natural leaders with an extensive list of professional and personal accomplishments that have earned them this promotion to be geographic ambassadors for United in this priority regional market."

In addition to being Western Massachusetts Regional President for United Bank, Hall will continue to serve as Chief Marketing Officer for the Bank and President of the United Bank Foundation. She has nearly 20 years of experience in bank marketing and charitable giving.  She came to United Bank in 2005 after serving as Assistant Vice President, Marketing for Woronoco Savings Bank (now Berkshire Bank) and Executive Director of the Woronoco Savings Charitable Foundation in Westfield, Massachusetts. Hall worked previously for the Community Foundation of Western Massachusetts.

Hall was named one of the Springfield region's top young business and community leaders by Business West Magazine in its inaugural 40 Under Forty List in 2007 and was also named the Business Woman of the Year by the Westfield Chamber of Commerce.  Hall is a member of the Board of Trustees for the Baystate Health Systems Foundation as well as a member of the Westfield Re-Development Authority and the Western Massachusetts Corporate Funder's Forum. She is also the Chairwoman of the Capital Campaign Scheduling Committee of Greater Springfield.  Hall is a graduate of the University of Massachusetts, Amherst, the Massachusetts School for Financial Studies and the National School of Banking and Finance at Fairfield University in Connecticut. 

"As United Bank has evolved and transforms into the new United Bank, our legacy employees and customers have witnessed and successfully endured a lot of change. I have been with United for nearly a decade and employees and community organizations have come to trust and rely on me. Working with Bill Crawford and the new executive team has been a great opportunity and this exciting role I've taken on at United will help ensure the Western Mass market is always a top priority. Bill has made that clear to me, and legacy United employees and I will share that same message with the community," said Hall.

Moriarty, who previously held the title of Senior Vice President and Regional Team leader for United Bank for over seven years, will take on a key role as Executive Vice President, Western Massachusetts Commercial Banking Executive. Prior to joining United Bank, Moriarty was Vice President - Commercial Lending for the Bank of Western Massachusetts. He also was Vice President - Commercial Lending for the Massachusetts Development Finance Agency. Earlier in his banking career, Moriarty was a Bank Examiner with the Office of the Commissioner of Banks in Massachusetts. He earned a Bachelor of Science degree from Merrimack College and a MBA from Western New England University. He is also a graduate of the Stonier National Graduate School of Banking, American Bankers Association. 

Moriarty's involvement in various civic and community organizations is wide-ranging. The list includes former President and Treasurer of the Chicopee Boys and Girls Club; former President and Treasurer of The Gray House, Inc. of Springfield; actively involved with the West Springfield Boys & Girls Club, Inc.; former Executive Board member of Rotary International of Chicopee; Treasurer and Board Member for Human Resources Unlimited, a non-profit human service provider in Springfield; Board Member for the St. Thomas the Apostle School in West Springfield; and former Board member of the Chicopee Visiting Nurse Association.

"I am a lifelong resident of the Springfield area - growing up here, going to school here and building my career here. I have invested myself in not only helping United Bank succeed but helping individuals and organizations in Western Mass succeed along with us," said Moriarty. "Through the merger with Rockville, United Bank has doubled in asset-size and in the number of employees. With the changes that have taken place, Bill Crawford wants me to work closely with him to make sure the employees and our customers in the Western Mass market have a person they can always go to with whatever maybe on their minds when it comes to the new United Bank. It's a role I gladly accepted."

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