Universal Forest Pr. : OPEN JOIST(R) Promotes Speed and Strength, Teams Up with Kasey Kahne Racing, Dodge Motorsports
02/19/2007| 04:00pm US/Eastern
Universal Forest Products (Nasdaq:UFPI) today announces they will team
up with NASCAR superstar Kasey Kahne and Dodge Motorsports to promote
Open Joist as the company's first major
motorsports initiative. Universal's Open Joist
floor joist system will serve as the primary sponsor on Kasey Kahne
Racing's No. 9 World of Outlaw Series team.
In addition, Open Joist will be a major sponsor on the No. 79 and No. 99
United States Auto Club Midget Car and Sprint Car Teams, as well as a
co-primary sponsor on Bobby Hamilton Racing's
No. 4 NASCAR Craftsman Truck Series Team.
?With the support I have received from Mopar
and the Dodge brands, and now from Open Joist and Universal Forest
Products, we certainly have the resources to win championships,?
says Kahne. ?It will be my job as team owner
to ensure speed does, in fact, meet strength as we showcase Open Joist's
superior product in winning both the World of Outlaws Series and USAC
Series Championships this year.?
about the opportunity to work with Kasey Kahne, KKR, and Dodge
Motorsports. We believe this relationship will be key to maximizing our
brand recognition and building our sales,?
says Brian Ellenberger, Vice President of Operations for Open Joist. ?Kasey's
family comes from the wood products industry, so he's
a natural fit for our goals, our customers, our employees and our
messaging. In addition, Dodge is about superior engineering and
reliability, and we are pleased to showcase our product with their
Open Joist is a versatile, open-web alternative to I-joists, dimension
lumber and fixed-length, metal-plated trusses. The product offers
exceptional strength and load-bearing capabilities, making it an ideal
choice for longer joist spans, wider joist spacing and reduced framing
costs. Open Joist features an open-web design for quick and easy
installation of mechanical systems. Trimmable trusses offer flexibility
at the building site, allowing builders to quickly compensate for
dimensional changes. Open Joist is manufactured by Universal Forest
Products and is available nationally through major building materials
distributors. For more information on Open Joist products, visit www.openjoist.com
or call toll free at 866-242-1691.
Universal Forest Products markets, manufactures and engineers wood and
wood-alternative products for D-I-Y retail home centers; structural
lumber products for the manufactured housing industry; engineered wood
components for the site-built construction market; and specialty wood
packaging and components for various industries. Universal also provides
framing services for the site-built sector. The Company launched a
consumer products division in 2005, which quickly has grown to include
wood and wood-composite decking and railings; decorative balusters and
post caps made of metal and Tiffany-style glass; and other outdoor
living products for the spectrum of tastes and budgets.
Universal has approximately 10,000 employees who work in more than 100
locations throughout North America. Sales for 2006 were $2.66 billion.
In late 2006, the company announced a growth strategy that calls for it
to achieve $4 billion in sales by 2010. For more information about
Universal Forest Products, visit the Company's Web site, www.ufpi.com,
or call 888-Buy-UFPI.
© Business Wire 2007