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Update Software AG : Dr. Mirjam Riesemann named VP Marketing by CRM specialist update software AG

03/18/2013 | 05:35am US/Eastern
New Marketing VP for European Premium CRM Provider

Vienna, March 18, 2013 +++ update software AG announced today that it has named Dr. Mirjam Riesemann its new vice president of marketing. The company, which is headquartered in Vienna, is one of the leading European providers of premium CRM solutions. As vice president of marketing, Dr. Riesemann will lead update's entire marketing team - in Germany, Austria, and Switzerland, as well as in all other international locations. She will be responsible for planning and implementing the marketing strategy as well as for online marketing and public relations.

"CRM is developing increasingly into a holistic approach that supports and optimizes all relevant customer management processes," said Riesemann of her new professional area. "update's philosophy has made a decisive contribution to this development; as a trusted expert partner, we have stood by our customers throughout many years. Our industry-specific expertise combined with our close relationship to our customers allows us to address requirements flexibly while looking to the future and fostering innovation. Our marketing activities will reflect update's leading position in both methodology and technology. The goal is to continue improving the company's good standing through targeted initiatives."
Dr. Mirjam Riesemann brings many years of international experience in the software industry and in marketing to update software AG. Most recently, she worked for Copa-Data in Salzburg, Austria, starting off as business development manager and switching to head of global marketing in May 2010. She started her career at Siemens Technology TTB in Shanghai, China. She completed her doctoral studies at the Institute for Strategic Management at JKU Linz, Austria, in January 2012 with a dissertation on strategic entrepreneurship as a framework for medium-sized companies. In October 2007, she earned a business administration degree at the Amberg-Weiden University of Applied Sciences in Germany after completing semesters abroad in Spain and America.

About update software AG
update software AG ( was established in Vienna in 1988. With more than 200,000 users in more than 1,600 companies, update is the leading European producer of premium CRM systems. update has subsidiaries in Germany, Switzerland, the Netherlands, France, Hungary, the Czech Republic, and Poland. update software AG is listed on the German stock exchange in Frankfurt am Main. update currently employs around 320 people. In 2012, the company achieved sales of EUR 33.0 million (preliminary, unaudited figures).

update's customers include, amongst others, ALK Abelló, Bawag P.S.K., Boehringer Ingelheim, Daiichi Sankyo, Danfoss, Demag Cranes, Hansgrohe, Kärcher, LBS Nord, MagnaSteyr, Paul Hartmann, Raiffeisen Switzerland, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, UnicreditBank Hungary as well as the Hamburger Sparkasse and 130 other German savings banks. update maintains strategic partnerships with companies such as Atos, Hewlett-Packard, Sensix, and Steria Mummert Consulting, and the update hosting partner IBM.

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