Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nasdaq  >  Urban Outfitters, Inc.    URBN

News SummaryMost relevantAll newsSector newsTweets 

Urban Outfitters : B.U.M. Equipment to Release 30th Anniversary Collection

share with twitter share with LinkedIn share with facebook
share via e-mail
06/29/2016 | 02:19pm CET

New York, New York (PRWEB) June 29, 2016

B.U.M. Equipment, one of the most famous California lifestyle brands of all time, will launch a brand new collection in time to celebrate its 30th Birthday for Fall/Holiday 2016.

B.U.M. Equipment LLC will launch its re-entry into the manufacturing business under the guidance of Stephen Wayne Chairman and CEO of B.U.M. Equipment LLC. The line will debut with four pieces of the collection a Retro, Vintage, Authentic and Fashion component in Young Men's as a Unisex Line.

Wayne, who is best known for his successes of licensing legendary brands such as B.U.M. Equipment, Bugle Boy, Sasson Jeans, Andrew Fezza decided to enlist his 5 kids to begin to overhaul and reinvent the brand starting with the website.

"The launch of this collection is perfectly timed for consumers hungry for a retro brand that embodies laid-back casual California Lifestyle and so far celebrities showing off their favorite Bums have already proven that to us," said Wayne. Just as the launch plans were set in motion late last summer, the internet lit up with pictures of Rihanna coming out of a recording session with Drake wearing a vintage B.U.M. Equipment sweatshirt.

Wayne went on to say "It was as if the light went on I started to get calls from dozens of interested parties." First, Wayne signed a deal with Foundry Brands, one of London's most fashion forward licensing companies to handle the brand in the U.K . Second, Bum Vintage products were selected to be used in the launch of Ashton Kutscher's new comedy series "The Ranch". Late last year, Urban Outfitters approached Bum to see if we were interested in launching an exclusive collection of B.U.M Equipment at Urban Outfitters. "And so the balls were set in motion"' said Wayne.

Since then B.U.M. has signed an exclusive license for Infants and Toddlers Apparel to be made by New York based Land N Sea Inc. Baby B.U.M. products will ship for fall. Expected sales for first year will be in excess of $ 1,000,000. Robbie Sobel Chairman of Land N Sea said "Bum is the perfect vehicle for our Baby Products and the incorporation of Baby B.U.M. was perfect fit. We also will be offering an older Boys capsule of products for Holiday as well."

As recently as the early 2000's B.U.M. Equipment was recognized as one of the top 100 brands and one of the top 10 contemporary brands by WWD. The rebirth of this 80's/ 90's brand happens as retailers are hotly pursuing the infusion of retro brands into their matrixes.

B.U.M. Equipment shot a new advertising campaign earlier this month to coordinate with the Fall launch, which will debut at the MLB All Star Game in July. Currently, B.U.M licenses its products in the USA and a number of countries internationally. B.U.M. Equipment LLC owns and operates the brand throughout the world with the exception of a very few countries. Wayne has plans for a number of new licenses to round out the product assortment including accessories and ultimately to find a licensee to take over the junior and young men's collections as well.

For more information, visit http://www.bumequipment.com.

Read the full story at http://www.prweb.com/releases/2016/06/prweb13520096.htm

(c) 2016 PRWEB.COM Newswire, source Press Releases

share with twitter share with LinkedIn share with facebook
share via e-mail
03/17 MUST READ : Coachella Sues Urban Outfitters for Trademark Infringement, Gucci Is..
03/13 URBAN OUTFITTERS : How To Wear a Tracksuit, the 2017 Way
03/08 URBAN OUTFITTERS : URBN) Drops on Q4 Earnings
03/08 URBAN OUTFITTERS INC : Other Events, Financial Statements and Exhibits (form 8-K..
03/07 URBAN OUTFITTERS : misses 4Q profit forecasts
03/07 Urban Outfitters Reports Record Sales
02/24 URBAN OUTFITTERS : URBN) Gains After Thursday Loss
02/23 HOUSING GAP : The Issue
02/09 URBAN OUTFITTERS : How Who What Wear's first multi-brand runway show came togeth..
02/08 URBAN OUTFITTERS, INC. (NASDAQ : URBN) Files An 8-K Other Events
More news
Sector news : Apparel & Accessories Retailers - NEC
03/20DJBELLE INTERNATIONAL : Expects Fiscal Year Net Profit to Fall 15%-25%
03/17DJMARKET SNAPSHOT : Stock Market Slides At Close But Holds On To Weekly Gains
03/17DJMARKET SNAPSHOT : Stock Market Struggles For Traction, But Weekly Gains In Sight
03/16DJToday's Top Supply Chain and Logistics News From WSJ
03/16DJZARA'S NEW RETAILING FOCUS : Bigger Bricks, More Clicks -- WSJ
More sector news : Apparel & Accessories Retailers - NEC
News from SeekingAlpha
03/22 Buy Urban Outfitters and sell L Brands, KeyBanc says
03/16 Weathering The Retail Storm
03/12 Urban Outfitters - Holding Up Nicely In A Difficult Environment
03/10 AMD, RJF, ARE moving as S&P index market cap changes shuffle tickers
03/10 Best Performers Of The S&P 500 - Cramer's Mad Money (3/9/17)
Financials ($)
Sales 2018 3 646 M
EBIT 2018 325 M
Net income 2018 215 M
Finance 2018 439 M
Yield 2018 -
P/E ratio 2018 12,20
P/E ratio 2019 11,53
EV / Sales 2018 0,60x
EV / Sales 2019 0,59x
Capitalization 2 640 M
More Financials
Duration : Period :
Urban Outfitters, Inc. Technical Analysis Chart | URBN | US9170471026 | 4-Traders
Full-screen chart
Technical analysis trends URBAN OUTFITTERS,...
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus HOLD
Number of Analysts 33
Average target price 28,0 $
Spread / Average Target 23%
Consensus details
EPS Revisions
More Estimates Revisions
Richard A. Hayne Chairman & Chief Executive Officer
David W. McCreight President
Calvin B. Hollinger Chief Operating & Administrative Officer
Francis John Conforti Chief Financial Officer
Scott A. Belair Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
INDITEX SA-1.31%107 066
ROSS STORES, INC.1.14%26 150
L BRANDS INC-27.31%13 642
ZALANDO SE1.05%9 940
More Results