Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nasdaq  >  Urban Outfitters, Inc.    URBN

News SummaryMost relevantAll newsSector newsTweets 

Urban Outfitters : B.U.M. Equipment to Release 30th Anniversary Collection

share with twitter share with LinkedIn share with facebook
share via e-mail
06/29/2016 | 02:19pm CEST

New York, New York (PRWEB) June 29, 2016

B.U.M. Equipment, one of the most famous California lifestyle brands of all time, will launch a brand new collection in time to celebrate its 30th Birthday for Fall/Holiday 2016.

B.U.M. Equipment LLC will launch its re-entry into the manufacturing business under the guidance of Stephen Wayne Chairman and CEO of B.U.M. Equipment LLC. The line will debut with four pieces of the collection a Retro, Vintage, Authentic and Fashion component in Young Men's as a Unisex Line.

Wayne, who is best known for his successes of licensing legendary brands such as B.U.M. Equipment, Bugle Boy, Sasson Jeans, Andrew Fezza decided to enlist his 5 kids to begin to overhaul and reinvent the brand starting with the website.

"The launch of this collection is perfectly timed for consumers hungry for a retro brand that embodies laid-back casual California Lifestyle and so far celebrities showing off their favorite Bums have already proven that to us," said Wayne. Just as the launch plans were set in motion late last summer, the internet lit up with pictures of Rihanna coming out of a recording session with Drake wearing a vintage B.U.M. Equipment sweatshirt.

Wayne went on to say "It was as if the light went on I started to get calls from dozens of interested parties." First, Wayne signed a deal with Foundry Brands, one of London's most fashion forward licensing companies to handle the brand in the U.K . Second, Bum Vintage products were selected to be used in the launch of Ashton Kutscher's new comedy series "The Ranch". Late last year, Urban Outfitters approached Bum to see if we were interested in launching an exclusive collection of B.U.M Equipment at Urban Outfitters. "And so the balls were set in motion"' said Wayne.

Since then B.U.M. has signed an exclusive license for Infants and Toddlers Apparel to be made by New York based Land N Sea Inc. Baby B.U.M. products will ship for fall. Expected sales for first year will be in excess of $ 1,000,000. Robbie Sobel Chairman of Land N Sea said "Bum is the perfect vehicle for our Baby Products and the incorporation of Baby B.U.M. was perfect fit. We also will be offering an older Boys capsule of products for Holiday as well."

As recently as the early 2000's B.U.M. Equipment was recognized as one of the top 100 brands and one of the top 10 contemporary brands by WWD. The rebirth of this 80's/ 90's brand happens as retailers are hotly pursuing the infusion of retro brands into their matrixes.

B.U.M. Equipment shot a new advertising campaign earlier this month to coordinate with the Fall launch, which will debut at the MLB All Star Game in July. Currently, B.U.M licenses its products in the USA and a number of countries internationally. B.U.M. Equipment LLC owns and operates the brand throughout the world with the exception of a very few countries. Wayne has plans for a number of new licenses to round out the product assortment including accessories and ultimately to find a licensee to take over the junior and young men's collections as well.

For more information, visit http://www.bumequipment.com.

Read the full story at http://www.prweb.com/releases/2016/06/prweb13520096.htm

(c) 2016 PRWEB.COM Newswire, source Press Releases

share with twitter share with LinkedIn share with facebook
share via e-mail
06/22 URBAN OUTFITTERS : Retailers want to work out your wallet - and your body
06/22 URBAN OUTFITTERS : Retailers want to work out your wallet _ and your body
06/19 URBAN OUTFITTERS : Philly Pride Parade makes Market St. 'Gayborhood for a Day'
06/15 HEY, QUICK QUESTION : Could the U.N. Succeed in Making Cultural Appropriation Il..
06/14 SUMMER SALES : Your ultimate guide to deals from River Island, House of Fraser, ..
06/13 URBAN OUTFITTERS : The Philadelphia Inquirer Elizabeth Wellington column
06/09 FINANCIALBUZZ.COM : Earnings Recap Week of June 5th, 2017
06/08 Nordstrom and Alibaba jump while Urban Outfitters falls
06/08 URBAN OUTFITTERS : Management's Discussion and Analysis of Financial Condition a..
06/07 URBAN OUTFITTERS : Once-hot sportswear brands are tapping into their archives to..
More news
Sector news : Apparel & Accessories Retailers - NEC
06/20 CK Hutchison skirts report of Li Ka-shing retirement, tycoon in "good health"
06/16DJToday's Top Supply Chain and Logistics News From WSJ
06/15 HENNES & MAURITZ : H&M sales miss forecast after rough start to May
06/14DJINDITEX : How Zara Is Defying a Broad Retail Slump
06/14DJINDITEX : Zara Parent Inditex Beats Rivals With 18% First-Quarter Profit Rise --..
More sector news : Apparel & Accessories Retailers - NEC
News from SeekingAlpha
06/20 Fashion play coming from Amazon
06/19 Which Apparel Retailers Will Survive? Operating Leases Provide Important Clue..
06/16 High Risk And High Reward In Fossil
06/12 Chain store stocks catch a bid
06/10 Retail sector looks to shake off border tax talk
Financials ($)
Sales 2018 3 541 M
EBIT 2018 264 M
Net income 2018 186 M
Finance 2018 507 M
Yield 2018 -
P/E ratio 2018 11,16
P/E ratio 2019 10,32
EV / Sales 2018 0,44x
EV / Sales 2019 0,39x
Capitalization 2 065 M
More Financials
Duration : Period :
Urban Outfitters, Inc. Technical Analysis Chart | URBN | US9170471026 | 4-Traders
Full-screen chart
Technical analysis trends URBAN OUTFITTERS,...
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus HOLD
Number of Analysts 29
Average target price 21,2 $
Spread / Average Target 19%
Consensus details
EPS Revisions
More Estimates Revisions
Richard A. Hayne Chairman & Chief Executive Officer
David W. McCreight President
Calvin B. Hollinger Chief Operating & Administrative Officer
Francis John Conforti Chief Financial Officer
Scott A. Belair Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
INDITEX SA7.49%121 499
ROSS STORES-14.19%21 907
L BRANDS INC-18.80%15 335
ZALANDO13.03%11 348
More Results