U S Bancorp : Ascent Private Capital Management of U.S. Bank Wins Family Wealth Report Award for Best Brand Launch/Relaunch

U.S. Bank Wealth Management, ranked among the top 20 U.S. wealth managers,* announced today that Ascent Private Capital Management of U.S. Bank ("Ascent") was recognized for the most effective and innovative brand launch in the “Brand Launch or Relaunch” category by Family Wealth Report Magazine at the 2014 Family Wealth Report Awards in New York City on March 13. Ascent was also shorted listed in seven other categories:

• Multi-Family Office (above $4 billion AUM)
• Multi-Family Office (National)
• U.S. Private Bank
• Private Bank – Offering for Family Offices
• Private Client Investment Platform
• Alternative Asset Manager
• Leading Individual: Michael Cole

Ascent was launched in late 2011 to focus on serving the needs of clients with $50 million or more in net worth at U.S. Bank, which has been supporting clients in their stewardship of wealth for more than 150 years.

Ascent President Michael Cole commented, "We are delighted that Family Wealth Report has recognized Ascent for the exceptional momentum that has been created for the Ascent brand since its launch in 2011.”

Mark Jordahl, president of U.S. Bank Wealth Management, said: “We are pleased that Ascent has received this notable industry recognition for creating an outstanding level of national visibility for both Ascent and U.S. Bank Wealth Management during the past few years.”

Showcasing providers in the global private banking, wealth management and trusted advisor communities, the Family Wealth Report Awards were designed to recognize companies, teams and individuals that the prestigious panel of judges deemed to have demonstrated independence, integrity, genuine insight, innovation and excellence during 2013.

About Ascent Private Capital Management of U.S. Bank
Ascent Private Capital Management of U.S. Bank provides wealth management services to individuals and families of significant resources who aspire to make a positive and lasting impact on their communities and the world. Ascent serves its clients through an innovative and highly personalized client service model that integrates traditional tactical wealth management services (financial planning, investment management, private banking, personal trust and estate administration, information management and financial administration) with strategic wealth impact planning services that address family dynamics, family governance and risk management, education and preparation of heirs, leadership, communication and philanthropy. Visit Ascent at http://ascent.usbank.com.

About U.S. Bank Wealth Management
U.S. Bank Wealth Management offers comprehensive wealth management services, including investment management, private banking, personal trust and estate administration, wealth planning, and family dynamics and governance for individuals, families, and their foundations. Ascent Private Capital Management (ascent.usbank.com) serves clients with $50 million or more in net worth; The Private Client Reserve (reserve.usbank.com) serves clients with more than $1 million of investable assets; and The Private Client Group serves clients with more than $100,000 of investable assets.

* Barron’s "Top 40 Wealth Managers,” Sept. 16, 2013, ranked by client assets in accounts of $5 million or more as of June 30, 2013

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31, 2013, is the parent company of U.S. Bank National Association, the 5^th largest commercial bank in the United States. The company operates 3,081 banking offices in 25 states and 4,906 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

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