Vail Resorts, Inc. : Heavenly Becomes Worldwide Ski Resort Leader on Facebook
03/08/2012| 03:37am US/Eastern
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Resort Surpasses 117,000 Facebook Fans
Heavenly Mountain Resort, Calif./Nev. - March 7, 2012-
With 117,120 fans as of March 7, 2012,
Heavenly Mountain
Resortis officially the world's most popular ski
and snowboard resort on
Facebook.
Through a variety of campaigns and engaging content,
Heavenly increased its Facebook fan count tenfold in one
year. Almost 40 percent of the overall Heavenly Facebook fan
base stems from international countries like Mexico, Brazil,
Chile and Germany, with Mexico City providing the largest fan
base of any city in the world.
"Our approach to social media and the content we
provide through it has evolved over the last year, and the
drastic increase of our Facebook fans has really proven that
approach is effective," said Pete Sonntag,
Heavenly's general manager. "Social media is a
unique avenue that allows us to continue our stellar customer
service once people have left the mountain and returned
home."
Heavenly's goal has been to facilitate a dialogue
between and among fans of the resort by providing unique and
relevant content and dependable online customer
service.
Heavenly introduced a new program this season called
the "Mountain Storytellers," a group of ski
instructors, patrollers, food and beverage employees,
snowmakers, and groomers that provide real-time, interesting
content for Heavenly's social channels, told from their
unique, authentic perspectives. This behind-the-scenes
content 'lifts the veil' on what life is like at
Heavenly and allows Heavenly's fans to experience
mountain living from wherever they may be located.
"We launched several successful social media
campaigns this year, including our Next Heavenly Angel Search
and the Highway to Heavenly Weekends," said John Wagnon,
Heavenly's senior director of brand marketing.
"These unique, interactive campaigns are designed to
fully connect our loyal fans with the Heavenly brand in a fun
and engaging way and establish us as a digital leader in the
travel industry."
Having the largest and most dedicated fan base of any ski
resort on Facebook, combined with programs like the Mountain
Storytellers and interactive experiences like EpicMix,
Heavenly has proven it is a leader in the digital and social
landscape of the travel industry. To become a fan of
Heavenly, visit www.facebook.com/skiheavenly
.
Contact(s):
About Heavenly
Heavenly Mountain Resort is a world-class destination
offering guests a one-of-a-kind combination of scenic beauty
and exhilarating on-snow experience. Heavenly is a subsidiary
of Vail Resorts, Inc., the leading mountain resort operator
in the United States. One of the largest resorts in North
America, Heavenly spans 4800 acres, climbs to Lake
Tahoe's highest elevation at 10,067 feet and features
than 94 trails for every level of skier or snowboarder. For
more information on Heavenly Mountain Resort, please visit
www.skiheavenly.com
or call 800-HEAVENLY.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading
mountain resort operator in the United States. The
Company's subsidiaries operate the mountain resort
properties of Vail, Beaver Creek, Breckenridge and Keystone
in Colorado, and Heavenly and Northstar in the Lake Tahoe
area of California and Nevada, and the Grand Teton Lodge
Company in Jackson Hole, Wyoming. The Company's
subsidiary, RockResorts, a luxury resort hotel company,
manages casually elegant properties. Vail Resorts Development
Company is the real estate planning, development and
construction subsidiary of Vail Resorts, Inc. Vail Resorts is
a publicly held company traded on the New York Stock Exchange
(NYSE: MTN). The Vail Resorts company website is
www.vailresorts.com and consumer website is www.snow.com.
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