LIVONIA, Mich., Feb. 29,
2012/PRNewswire/ -- RedPlum®, a
leading provider of deals and savings on brands consumers
want most,today announced Atlanta's top
ranking as America's Most VALUEable City (MVC) for
2012. Based upon the availability of free recreational
activities, the average cost of food and beverage, the
number of digital deal seekers and redplum.com coupon
prints, RedPlum identified the nation's top five most
value-oriented cities and then opened a public vote to
determine the final ranking. With consumers weighing in,
the full ranking for America's Most VALUEable Cities is
In celebration of Atlanta's top honors,
RedPlum will donate $1,000to the Atlanta
Community Food Bank.
"When we set out to find America's Most VALUEable
City, we knew it would be important to take a number of
lifestyle factors into consideration," said Lisa
Reynolds, RedPlum's Mom Saver-in-Chief.
"Consumers are looking at all facets of their lives to
get the most value they can without sacrificing quality. We
congratulate Atlanta, Dallas,
Chicago, Phoenixand New
Yorkfor leading the nation in their efforts to
provide the best savings environments to its
Atlantaresidents printed over 572,000 coupons
on redplum.com in 2011 and 59 percent of
Atlantaresidents regularly download offers to
their grocery loyalty card or phone number.
"Clearly, Atlantaresidents are No. 1 when
it comes to taking advantage of a city's free
activities, searching for deals from a variety of sources,
keeping their costs in check and printing coupons at
home," said Valerie Hoff, anchor and
consumer reporter for WXIA-TV Atlanta. "Coupons enable
thrifty shoppers to save money for their own families, as
well as donate staples like pasta, cereal and canned goods
to food banks across the country. The Atlanta Community
Food Bank is one of my favorite non-profits."
For every dollar donated, the Atlanta Community Food Bank
can distribute $8.47worth of grocery products
back into the community. They distribute over 30 million
pounds of donated food and grocery products each year to
more than 700 nonprofit partner agencies.
"We truly appreciate the community voting over the
past week to help Atlantawin the title of most
VALUEable city and help the Food Bank win
$1,000," said Bill Bolling,
Executive Director of the Atlanta Community Food
Bank. "Being frugal is a necessity for so many of
us these days. For the nearly 1.7 million Georgians living
in poverty, coupons are a great resource, but donations are
essential. We rely on donations like this one from
RedPlum to help us meet the ongoing needs of our
The 2012 RedPlum Most VALUEable City finalists were
determined based upon the following data points:
Public parkland - Where parkland abounds, there are lots
of free things to do from picnicking to hiking, swimming,
or bicycling (source: The Trust for Public Land: 2011
City Park Facts).
Digital deal seekers - As digital continues to grow,
value seekers look for deals from a variety of sources
and are tuned in to today's technology (source:
Scarborough Research, Scarborough USA+ Study).
Average cost of food and beverage - Food and beverages -
whether for groceries or eating out - create a great
opportunity to save and those in the MVC Top Five are
keeping their costs in check (source: Bundle.com).
Print-at-home coupons - There is something to be said for
clicking from the comfort of your home and those who live
in the MVCs are printing at home most often (source:
redplum.com 2011 prints).
MVC Savings Strategies
Each city has its own unique approach to savings. The
following savings strategies helped set the top cities
In Dallas, 59 percent of residents share or
swap coupons and hot deals with their family and friends
and 32 percent use digital deals.
Seventy-seven percent of Chicagoarea
residents save up to $50a week using coupons
and deals, which could amount to about
$2,600over the course of a year.
Additionally, 35 percent visit their favorite savings or
deal websites daily looking to score a great deal.
Sixty three percent of Phoenixresidents have
become savvier and are using more print coupons than last
year and are taking advantage of free activities in the
62,192 acres of parkland in their backyard.
New Yorkers are tech-savvy with 29 percent of residents
tapping digital deals when they seek out value. The
city's 4,000 street food vendors make it easy to
score an inexpensive meal.
RedPlum brings consumers relevant offers and good deals on
the brands they want most to best stretch their budgets. We
deliver deals on a weekly basis to over 100 million
shoppers in the mailbox, in the newspaper, in-store and
online. At redplum.com and save.com, you will find one of
the largest collections of printable coupons, coupon codes
and savings tips along with the best deals and the sweetest
coupons plus trends, tips and inside information on what to
wear, buy and do right now. RedPlum is the consumer brand
of Valassis, a Michigan-based company that has
been delivering savings and value for 40 years. Building
upon our wish to help American families, we empower the
public to take part in the effort to help safely recover
missing children through our America's Looking For Its
Missing Children®program, which appears on our
RedPlum products.http://www.redplum.com and http://www.save.com. To
learn about advertising opportunities with RedPlum, please
Mary Broaddus, Director, Investor Relations and Corporate
Communications, +1-734-591-7375, firstname.lastname@example.org