London, 7th March 2012- Valtech UK will give a complimentary webinar on its last white paper: "Simplifying Facebook Commerce. Part 2: Social by Design" Companies are now expected to provide an online experience built around 'people' rather than content. As people are social animals, it's important to rethink the fundamentals of your online presence with a people centric approach.

This webinar will introduce the idea of 'social by design' and discuss the methodology and platforms that can be used to simplify and monetize social media relationship, with real life examples of Facebook commerce and multichannel social integration.

Successful Facebook stores require a customer-orientated approach to concept creation and delivery. Anyone involved in building and selling digital products will need a deep understanding of three related things:

• Social behaviour
• Networks
• How people think

The Facebook Commerce applications which are successful have been purposefully designed around people. Jonathan Cook, Head of New Media at Valtech will take you through key considerations necessary to build influential Facebook applications.

Sign up for the FREE webinar now and see how you can profit from setting up a Facebook Store.

WHEN: Friday, March 16, 2012 2:00 PM - 2:45 PM GMT, REGISTER HERE

Speaker: Jonathan Cook, Head of New Media, Valtech UK

Jonathan has led Valtech's new media team for the last 7 years and has specialised in helping blue chip companies to harness the power of new technologies to deliver better and more profitable content and products to their customers. Jonathan is the author of the White Paper "Simplifying Facebook Commerce", which was recently featured in The Guardian. Prior to Valtech Jonathan has worked for LogicaCMG, BT and ICL and holds an MA in Strategic Marketing Management.


About VALTECH

Valtech [EURONEXT Paris: FR0004155885 - LTE] is a digital marketing and technology agency with a presence in 8 countries (France, UK, Germany, Sweden, Denmark, US, India, Korea) and approximately 1.600 employees. As a full service digital powerhouse Valtech delivers value to its customers at all stages of a digital project from strategic consulting to design, conception, development and optimization of business critical digital platforms. Through its demonstrated commitment to innovation and agility, Valtech helps global brands build business value and increase revenues through digital technologies while optimizing time to market and ROI.


Contact:

Maria Lacher

maria.lacher@valtech.co.uk