VALTECH 
By
Paris, Sept 27, 2012 - EXPRESS-ROULARTA GROUP, present on
the Android market since 2010 through its brands
L'EXPRESS and L'EXPANSION, continues its
development and just launched three new applications for
mobile and tablet made by Valtech in the Google Play
Store.
Supporting EXPRESS-ROULARTA GROUP's ambition to become
the reference in terms of media applications in the mobile
ecosystem, Valtech has delivered in parallel with the first
L'ENTREPRISE application, new versions of the
L'EXPRESS and L'EXPANSION apps.
The marketing stake also proved to be a technological
challenge. There was a need to combine technical
performance and intuitive interface to a set of services to
create a custom user experience adapted to the uses of the
new mobile internet user.
Valtech allied technological and creative skills and the
understanding of marketing key issues to create powerful
and engaging applications.
The collaboration between Valtech and L'Express teams
has helped improve significantly the navigation speed as
well as the interface and user experience, and develop
innovative features. Thus, the three applications not only
include classic sharing and bookmarking but also
personalization possibilities allowing the user to choose
the order of headings based on his interests. In addition,
Valtech met one of the key demands of L'Express mobile
users that were to make offline consultations of articles
possible. Moreover, these applications are adapted to the
needs of all users thanks to smooth and fast navigation and
an optimized reading version on tablet. Another challenge
was to foster a dynamic community on L'Express
applications by enabling members to react to news by
posting comments and subscribing to their newsletter.
The aim of improving their technical performance has been
successfully reached: the speed and responsiveness have
doubled on the new applications. Successive versions of
L'Express applications also showed an improvement in
customer satisfaction, with an average score of app user
satisfaction increasing from 3.7 to 4.4 out of 5 since the
update, as well as many positive comments.
A technological challenge, the project was also based on
the building of a solid technical core that enabled rapid
declination of applications thus drastically reducing their
time to market. That is why it only took one week to
produce the L'Entreprise app once L'Express and
L'Expansion were completed.
"We are extremely proud of the work done with
EXPRESS-ROULARTA GROUP. With the creation of this
technological core, Valtech will be able to speed up the
release of new applications for L'Express Group,"
said Yohan Founs, Mobile & RIA Director at Valtech.
"The collaboration with Valtech has allowed us to
create a powerful application core from which our group
will be able to deploy all our brands while preserving
their specific as well as functional identities. The first
three applications available on mobile, tablet and Kindle
are for us the foundation of the success of our ambitious
Android 2012 program, "said Sophie Gohier, New Media
Director at Express-Roularta Group - Editor
L'Express.fr
The collaboration with Express-Roularta Group continues:
Valtech is currently working on apps for L'Express
Styles, Côté Maison and Votre Argent.
About Valtech
Valtech [EURONEXT Paris: FR0004155885 - LTE] is a new breed of digital marketing and technology agency with a presence in 8 countries (France, UK, Germany, Sweden, Denmark, US, India, Korea) and approximately 1,600 employees. As a full service digital powerhouse Valtech delivers value to its customers across their digital experience lifecycle, from strategic consulting to design, conception, development and optimization of business critical digital platforms. Through its demonstrated commitment to innovation and agility, Valtech helps global brands build business value and increase revenues through digital technologies while optimizing time to market and ROI.
Contact
Lubomira Rochet
Deputy CEO - Valtech Group
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