VERA BRAD : Vera Bradley Elects Frances P. Philip as Director
05/24/2011| 05:00pm US/Eastern

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Vera Bradley, Inc. (Nasdaq: VRA) announced today that its board of
directors unanimously elected Frances P. Philip as a director, effective
May 20, 2011.
Ms. Philip has extensive experience in product design and development,
multi-channel merchandising, and the retail and consumer products
industry. From 1994 to 2011, Ms. Philip held positions of increasing
responsibility at L.L. Bean, including chief merchandising officer from
2002 to 2011. Prior to working at L.L. Bean, Ms. Philip was one of three
principals who launched the innovative fresh flower catalog, Calyx &
Corolla, and she served in a variety of roles with other specialty
retailers, including The Nature Company, Williams-Sonoma, and The Gap.
Ms. Philip is a graduate of Harvard Business School and also serves on
the boards of A.T. Cross Company, Crane & Co., Inc., and Coastal Humane
Society.
"We are delighted to welcome Fran to our board," said Michael C. Ray,
Vera Bradley chief executive officer. "Her vision, expertise, and her
experience in merchandising and brand building will be of great value to
Vera Bradley as we continue to increase brand awareness among consumers
and execute our growth strategies."
About Vera Bradley: Friends Barbara Bradley Baekgaard and
Patricia R. Miller founded Vera Bradley in 1982. Today, Vera Bradley is
sold through 3,300 specialty stores and 39 Vera Bradley stores
nationwide. Vera Bradley accessories, handbags, travel and paper & gift
items have recently been spotted on Desperate Housewives, Brothers and
Sisters, Entourage, Modern Family, and in over 20 feature-length films.
Visit www.verabradley.com
for a store near you or to learn more.

Vera Bradley Public Relations
Melissa Schenkel, 877-708-VERA (8372)
Mediacontact@verabradley.com
© Business Wire 2011
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