VIACOM'A' : MovieTickets.com Signs Cinepolis - Mexico's Leading Exhibitor
09/15/2011| 08:35am US/Eastern
BOCA RATON, Fla., Sept. 15, 2011 /PRNewswire/ -- MovieTickets.com, the worldwide leader in advance movie ticketing, has raised its global screen count to 17,300 after finalizing a deal with Cinepolis, the leading movie theater exhibitor in Latin America and fourth largest theater chain in the world. Through the alliance, Cinepolis becomes a tent pole partner in the MovieTickets.com line-up of international exhibitors, providing an audience of over 100 million moviegoers in this region with premiere online movie ticketing access. The announcement was made today by Joel Cohen, Chief Executive Officer of MovieTickets.com, and Luis Villavicencio, Brand Director of Cinepolis.
(Logo: http://photos.prnewswire.com/prnh/20100430/MOVIETICKETSLOGO )
"Partnering with Cinepolis plays a significant role in the growth of MovieTickets.com on both a regional and global level," said Cohen. "Given the sheer size and quality of Cinepolis' theatres and reach, together we have an incredible opportunity to service moviegoers with the benefits of online ticketing and movie information. This is a milestone in the development of our international strategy and we couldn't be more pleased to partner with an exhibitor of this stature in this significant part of the world."
Cinepolis is both the largest theater chain in Mexico with 275 theaters across 95 cities, and the leading exhibitor in Latin America. Now with the MovieTickets.com service, moviegoers in Mexico will be able to purchase advance movie tickets online at movietickets.com.mx or cinepolis.com. Cinepolis currently operates theaters throughout Mexico, Guatemala, Colombia, Costa Rica, El Salvador, Panama, Peru, Honduras, Brazil and India, with plans for expansion into additional countries.
"MovieTickets.com will increase our ability to sell online," said Villavicencio. "For Cinepolis, state-of-the-art tools are the base of our leading ticket sales. Specifically in order to continue innovating for our attendees' benefit, we have been using telephone and Internet platforms. The alliance with MovieTickets.com will allow us to draw an even closer relationship with our more than 100 million consumers."
MovieTickets.com (www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a quick and convenient way to purchase tickets, while serving as a top destination for movie news, reviews and trailers. The Company currently enables consumers across 17 countries/territories, including the United States, Canada, United Kingdom, Ireland, Spain, Argentina, Puerto Rico, the Dominican Republic and the Caribbean to buy movie tickets online, from any mobile device or by phone at 877-789-MOVIE. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner. Its elite collection of partner theaters consistently represents more than 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group includes 235 theater chains, which is about 10 times the number of chains of its nearest competitor.
Cinepolis is the largest motion picture exhibitor in México and Latin America and the fourth largest motion picture exhibitor in the world with 275 theaters operating in 11 countries: Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Panama, Colombia, Peru, India, Brazil and United States. Cinepolis is a Mexican company with 40 years of history, focused on being the best option in entertainment, strengthening its international leadership in the film industry, providing innovation, and a stellar service. Cinepolis' footprint includes 2,553 screens and 477,340 seats.
Cinepolis was the first Mexican company to introduce the concept of stadium-style multiplexes, IMAX theaters and the first in Latin America with a VIP concept. It is also a pioneer in the industry presenting, for the first time in North America, the fourth dimension technology "4DX". Innovation has also been reflected in other concepts developed for the benefit of their customers, such as the loyalty program "Club Cinepolis", reservation services, phone ticket purchase and Internet through "Cineticket." For more information visit: www.cinepolis.com.