Viacom, Inc. : Nickelodeon Latin America Begins Production Of The Network's New Original Novela: "11 11 - En Mi Cuadra Nada Cuadra"
05/16/2012| 01:55pm US/Eastern
LOS ANGELES, May 16, 2012 /PRNewswire/ -- LA SCREENINGS -- Nickelodeon Latin America announced today the development of 11 11, En Mi Cuadra Nada Cuadra (75 x 60 mins), the network's fourth original novela and the second 100% produced by Nickelodeon Latin America. The network also announced that Somos Productions will produce the novela and Somos Distribution will be in charge of the international distribution. The announcement was made today at LA Screenings by Tatiana Rodriguez, Senior Vice President of Programming and Creative Strategy for Nickelodeon Latin America and Mary Black, Executive Producer for Somos Productions.
"We are thrilled to unveil '11 11', our latest original novela and to present the main cast for the first time at the LA Screenings. On the heels of our success with GRACHI, we are excited to take our production expertise to the next level and are certain that Nickelodeon and Somos' combined expertise will deliver a top-notch production that will resonate with kids in the region and abroad," said Rodriguez. "11 11's compelling plot and lovable cast will surely become another multiplatform success for Nickelodeon Latin America."
Luis Villanueva, President and CEO of SOMOS Productions, expressed his satisfaction with this deal: "We at SOMOS Productions are extremely happy and proud with 11 11 and our partnership with Nickelodeon. It is a pleasure to work with a company that knows its market so well and have created a prestigious worldwide brand. Our team is excited and it is great to participate in a genre that we so fully dominate. We have a great story, casting and the experience to deliver a top quality novela that gives continuity to Nickelodeon's success in the region."
11 11, En Mi Cuadra Nada Cuadra is an original idea from renown Peruvian film director / producer Luis Llosa and Pablo Vazquez and follows Kike, a 14 year old boy with a passion for cutting-edge technology. This passion becomes especially important when he and his family move into<s> </s>Building 11 11, a mysterious structure. Thanks to the building's unique qualities, whenever Kike falls asleep he has the ability to come to life as Enrique, a 20 year old version of himself that interacts with the real world like any other person. With Enrique's help, Kike sets out on a double mission: to find his missing mother and to win the heart of beautiful Sandra, an aspiring young actress and singer who lives in the same building.
The novela's ensemble cast includes Patricio Gallardo as Kike, Alberich Bormann as Enrique and Thali Garcia as Sandra, amongst others.
11 11, en Mi Cuadra Nada Cuadra will be shot on-set and on location in Miami and will be produced in Spanish and customized to Portuguese for Nickelodeon Brazil. The network has commissioned 75, 1-hour episodes in high definition and anticipates a pan-regional premiere in Fall 2012.
The novela will be distributed by Somos Distribution, one of the leading distributors of Hispanic media and programming. The distribution deal gives Somos exclusive worldwide rights to Nickelodeon Latin America's novela.
Viacom International Media Networks The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company's portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, , mtvmusica.com, neopets.com and mtvdemo.com.
SOURCE Nickelodeon Latin America