VIÑA CONCHA Y TORO S.A. 
By The new subsidiary of Concha y Toro,VCT Africa & Middle East (PTY) Ltd., will start operating in April. The commercial office will be in Cape Town in South Africa. This new unit will focus its work on commercial matters, and distribution in the African continent will remain through its present associate distributors.
The objectives of this new office will include the building of the brand at the level of the end consumer, mainly promoting the brands Casillero del Diablo, Marques de Casa Concha and Don Melchor, and the distribution of the Trivento brands and those of the recently-acquired Fetzer Vineyards. It also seeks to strengthen long-term relations with the distributors.
With the opening of this commercial office, Concha y Toro becomes the first Chilean winery to be installed in Africa, a market in which it has been working since 2001, with a presence now in 28 countries. The group's sales in this continent reached US$ xxx in 2011 and represent x% of the group's exports, a percentage that has grown strongly in recent years.
"With VCT Africa & Middle East (PTY) Ltd., we will be able to deepen and work the markets in much more detail. Given the physical remoteness of the continent and the particular characteristics of each of its countries, it is necessary to be very close to their requirements and needs, and thus be able to work and see opportunities for strengthening our brands" said Thomas Domeyko, manager of north zone exports of Viña Concha y Toro.
Further information:- The company distributes the complete range of all its brands in Africa, with a focus on Casillero del Diablo and the winery's Wines of Origin.
- The company currently has a diversified presence in 28 countries, including Kenya, Angola, Mozambique, Reunion Island, Nigeria, South Africa and Cameroun.
- There has been a sustained growth in sales of xxx% in volume and xx% in value in the last decade.
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