Thursday, November 3, 2011. During the Annual
Industry Dinner 2011, an event organized by the Sociedad de
Fomento Fabril, Sofofa (a Chilean
manufacturers' association), the solid history of Viña
Concha y Toro was again recognized by being chosen as the
Outstanding Company of 2011.
The distinction underlines the company's history of
internationalization, its business model that has
contributed decisively in the development of the Chilean
wine industry, and its support for job creation through its
production and commercial operations throughout the
country.
The Sofofa annual dinner is the country's most
important meeting of businessmen. Presided over by the
Chilean president, Sebastián Piñera, and the director of
Sofofa, Andrés Concha, it is attended by the most senior
governmental, political and ministerial authorities.
Before an audience of 1,300 businessmen, the president
presented the prize to the winery's chairman Alfonso
Larraín Santa María.
"Our origins as a company are rooted in Chile and from
here we have taken giant steps that have enabled us today
to be the first Chilean global brand. This why this prize
distinguishes all that history and also commits us to
continue advancing toward an increasingly greater
international coverage, key today for all companies that
aspire to project themselves over time and position Chile
in a privileged place in the world context," said
Alfonso Larraín.
Exporter vocation
Created in 1883, Viña Concha y Toro is a global company,
exporting quality and internationally-acclaimed wines to
over 135 countries.
With more than 9,500 hectares of vineyards, it is the 2nd
largest own-estate winery in the world.
Concha y Toro has recently shown its leadership in the
industry by being recognized as the most admired wine brand
in the world, according to a ranking of the British
magazine Drinks International.
Its human team consists of 3,500 people and it has
production subsidiaries in Chile, Argentina and the United
States, and distribution subsidiaries in Brazil, England,
the Nordic countries, United States and Asia.
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