VIÑA CONCHA Y TORO S.A. Viña Concha y Toro S.A., the 5th largest wine company in the world, and Charton Hobbs, one of the leading wine and spirit distribution and agency companies in Canada, announced today the creation of a joint venture for the commercialization of brands in the Canadian market.
In its first stage, this joint venture will take on the representation of Concha y Toro brands, among them Casillero del Diablo, Frontera, Marques de Casa Concha, Don Melchor and its Californian brands Fetzer and Bonterra.
This new company combines the leadership of Viña Concha y Toro and Charton Hobbs by joining a strong portfolio of brands along with the experience, business strength, and knowledge of the Canadian market. The joint venture is formed 50% by Viña Concha y Toro and 50% by Charton Hobbs.
"This new company will address several important issues for our group. First it will allow further expansion in Canada through this new national company with truly a great partner, Viña Concha y Toro, one of the leading wine producers in the world. Second it will allow our existing companies to focus their entire efforts in our present portfolios", said Duncan Hobbs, President of Charton Hobbs.
"Our business strategy has been driven by seeking a greater integration into key markets, Canada being one of them. This joint venture with a partner of the experience and success of Charton Hobbs represents without any doubt a strong platform for future development. It will allow us to better understand the needs of consumers, customers, and Liquor Boards, in order to generate value for the category. Our goal is ambitious; we want to develop a world-class distribution and agency company with a focused portfolio composed by our own brands and from third party producers," said Eduardo Guilisasti, CEO of Viña Concha y Toro.
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