More than two thirds of Brits lose a phone every two
72% of Brits admit to having no insurance cover for their
Claims include handsets falling foul of careless lawn
mowing and a particularly hungry race horse
Virgin Media today released the results of its research
into consumers' perceptions of mobile insurance. After
speaking to 1,000 people across the UK* Virgin Media has
uncovered how often careless Brits have lost or damaged
their handsets and what their attitudes are towards mobile
The findings revealed that more than 72% of Brits don't
have mobile phone insurance - despite 70% admitting to
breaking or losing up to seven phones in the last decade -
leaving them facing the prospect of having to fork out for
a new handset if their phone meets an untimely demise. An
overwhelming number of Brits (64%) won't consider taking
mobile insurance from their mobile network providers, with
nearly 60% stating they feel it's too expensive.
Despite the alarming frequency of consumers losing their
phones, the vast majority (79%) of mobile phone users
surveyed believe mobile phone insurance is unnecessary.
Brits may also be concerned that certain types of damage
may not be covered by their policies. For example, 47% of
broken phones are attributed to water damage, which
insurance policies may exclude.
One in four people pay up to £120 a year for insurance
cover without knowing if the handset would be replaced if
lost of stolen. This can lead to nasty surprises when
something goes wrong - indeed, a shocking 23% of those who
have insurance cover claimed that they had previously been
forced to pay for a replacement handset by their providers.
Jamie Heywood, director of mobile at Virgin Media said: "If
you've ever dropped your phone into your drink or
inadvertently put it through a cycle in the washing
machine, you're not alone, as these are some of the most
common causes of damage to handsets.
"With smartphones being core to our daily lives and many of
the latest devices costing up to £500, it's shocking to
learn that so many consumers aren't protecting their
"Clearly there's an opportunity for the mobile industry to
transform consumer perception about the importance and
value of mobile insurance; it's time to shake up the
More eccentric reasons given for the loss or damage of
handsets included the accidental shredding of an expensive
handset with a lawn mower and even the unfortunate chomping
of a BlackBerry by an opportunist (and presumably peckish!)
For further information on Virgin Media's products and
*The study with OnePoll (www.OnePoll.com) was
commissioned by Virgin Media in May 2011 and surveyed 1,000
people across the UK.
Virgin Media is the first provider of all four broadband, TV,
mobile phone and home phone services in the UK.
The company's cable network - the result of a multi-billion
pound private investment - delivers ultrafast broadband
connections to over half of all UK homes, with speeds of up
to 100Mb, and is being expanded to reach thousands more
people across the country.
Virgin Media has developed the most advanced interactive
television service, bringing together broadcast TV, thousands
of hours of on demand programming and the best of the web in
a single set-top box powered by TiVo. The company was the
first to offer HD TV and 3D on demand to millions of UK
Virgin Media also operates the most popular virtual mobile
network in the UK which, when launched, was the world's first
such mobile phone service. It is also one of the largest
fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and
the London Stock Exchange (VMED).