Virgin Media Inc. : Virgin Media brings Teletext Holidays back to TV screens
07/05/2012| 12:47pm US/Eastern

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Virgin Media today announced the arrival of a Teletext
Holidays app for its revolutionary TiVo service. The new
app sees the iconic Teletext brand return to TV screens,
with Virgin Media TiVo customers benefitting from a fresh
new look and feel designed for 'connected' devices and
showcasing a broad range of holidays for viewers looking to
seek out great value travel deals.
Available through TiVo's 'Apps and Games' section, Teletext
Holidays makes it easy for viewers to discover a great
range of travel deals through just a few simple button
presses from the comfort of their living rooms without
needing to fire up a laptop or computer. Customers can use
the app to find the holiday that's right for them from
beach breaks in the Med, to romantic weekends away, to
tropical island escapes and luxury cruise holidays.
Whenever the travel bug takes hold, TiVo customers can use
the new app to search for holiday deals by destination and
departure point. What's more, they can even get the lowdown
on the local sights and scenery with a range of enticing
videos and guides about their chosen destination. Once on
holiday, customers can use TiVo's TV Guide app on their
mobiles to set up recordings in a matter of seconds*, so
they'll never miss a minute of their favourite shows even
while they're off on their travels.
Victoria Sanders, Teletext Holidays managing director,
said: "Searching for holidays on the television is what our
brand is famous for so the partnership with Virgin Media is
an exciting new direction for us. We've invested in
creating an app which is simple, inspiring and practical to
use. The joy for customers is being able to browse through
available holidays, view hotel images and destination video
guides all from the comfort of their sofa."
Aleks Habdank, director of digital entertainment at Virgin
Media said, "The flexibility of Virgin Media's TiVo service
has enabled Teletext Holidays to bring its much-loved
holiday deals back to TV. TiVo customers can now go from
watching their favourite holiday show to planning a getaway
of their own with just a few clicks of their TiVo remote.
This is just the kind of interactive experience that we
know our customers get excited about, and with TiVo's
constantly evolving range of innovative apps and services
there really is something for everyone to enjoy."
Teletext Holidays joins a whole host of apps available on
Virgin Media's TiVo service, including BBC iPlayer,
YouTube, Spotify, games and many more. The Teletext
Holidays app demonstrates TiVo's ability to bring new
audiences to brand partners, highlighting the potential for
partners to generate revenue through new applications and
services. Virgin Media is working with a variety of
partners to create a growing range of new next generation
interactive services to make the most of the advanced
features and connectivity built into the TiVo platform.
Once viewers have chosen a holiday deal, they can book it by
calling the Teletext Holiday line. The number ranges will be
0844 and 0808. Call charges to 0844 numbers are 12.41p per
minute plus a call connection fee of 14.94p. 0808 is a free
phone number range, so charges are 0p per minute plus a call
connection of 0p.
Virgin Media is the first provider of all four broadband, TV,
mobile phone and home phone services in the UK.
The company's cable network - the result of a multi-billion
pound private investment - delivers ultrafast broadband
connections to over half of all UK homes, with speeds of up
to 100Mb, and is being expanded to reach thousands more
people across the country.
Virgin Media has developed the most advanced interactive
television service, bringing together broadcast TV, thousands
of hours of on demand programming and the best of the web in
a single set-top box powered by TiVo. The company was the
first to offer HD TV and 3D on demand to millions of UK
households.
Virgin Media also operates the most popular virtual mobile
network in the UK which, when launched, was the world's first
such mobile phone service. It is also one of the largest
fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and
the London Stock Exchange (VMED).
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