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Virgin Media Inc. : Virgin Media to partner with Britain's Got Talent in 2012

12/16/2011 | 12:16pm US/Eastern

16 Dec 2011

ITV, FremantleMedia Enterprises (FME) and Syco TV today announced Virgin Media as the primary media partner of Britain's Got Talent which returns to ITV screens in Spring 2012

The new cross-platform brand partnership, with one of the UK's biggest and most popular entertainment shows, includes broadcast sponsorship of all Britain's Got Talent programming, online sponsorship of the official Britain's Got Talent website, mobile and a host of off-air licensing opportunities. The partnership also extends to sponsorship of hit U.S series America's Got Talent which returns to ITV2 next year.

Nigel Gilbert, Chief Marketing Officer at Virgin Media, said: "We're extremely proud of all the fantastic things happening in the UK in 2012 and are teaming up with one of the nation's favourite shows to celebrate great British talent. Britain's Got Talent is at the heart of prime time entertainment and we'll make the most of our partnership to bring the experience even closer to Virgin Media customers and to TV fans everywhere."

Simon Daglish, Group Commercial Sales Director, ITV said: "Britain's Got Talent is one of the shining lights of the ITV schedule and remains one of the most talked about shows on British television. The team worked closely with Virgin Media to really understand their marketing needs and have delivered a fully integrated partnership, with deeper brand activation than ever before across multiple platforms."

Jana Gray, VP Sponsorship UK for FME said: "Britain's Got Talent is set for a big return in 2012. With new members in the judging panel and an exciting new partner, the series is sure to be a hit with audiences around the UK. We are excited to have Virgin Media on board and look forward to supporting the activation of their off-air campaign."

Charles Garland, COO of Syco, said: "Britain's Got Talent is one of the most anticipated shows of 2012, the year in which the nation will also be celebrating the best of Britain with the Olympics and the Jubilee. I'm delighted that we are joining forces with Virgin Media who are our ideal partners to activate our content across multi platforms. This will enable viewers to have more engagement and to ensure Britain's Got Talent remains the most talked about experience of the year."

The show is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. In 2011, Britain's Got Talent drew an average audience of 10.9 million viewers and a 43 percent share of viewing, with a huge peak audience of 15.2 million viewers tuning in to watch Jai McDowallcrowned winner in the final.

On air and online creative for Virgin Media will be produced by Bartle Bogle Hegarty.

For more information contact:

Gareth Mead
Virgin Media
t:020 7909 3289
e: gareth.mead@virginmedia.co.uk

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is expanding this cable network - the result of a multi-billion pound investment - to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world's first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).  For more information, go to .

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