Mar 12, 2014

TORONTO, ON (March 12, 2014) - VitapathTM, a subsidiary of U.S. based Vitamin Shoppe, Inc. (NYSE:VSI), continues its Canadian expansion with today's announcement of the Grand Opening of its third Greater Toronto Area location at the new Stockyards Shopping Centre. With more than 650 retail locations across the United States, the Vitamin Shoppe® brings over 35 years of expertise in helping people fulfill their health and wellness goals.

As a specialty retailer of nutritional products ranging from vitamins, minerals and sports nutrition to homeopathic remedies, health and beauty aids and more, Vitapath offers Canadians an unrivalled selection of brands and products. The Stockyards location will feature over 5,800 products from more than 300 brands, including Vitapath's own private label brand with over 200 products. The unique 'Healthy Awards Club' will offer one point for every dollar spent and allow Canadians to redeem points for free merchandise.

The company supports its broad assortment with Health Enthusiasts, one of the most educated teams of store associates in the industry. In addition to having certified health practitioners and nutritionists in-store, Vitapath Health Enthusiasts participate in regular training so they are able to best help customers find the products that complement their unique health needs. 

"The launch of our third GTA Vitapath location reaffirms our commitment to Canadians and inspiring healthy living," said Musab Balbale, Director of New Business Development, the Vitamin Shoppe. "The Stockyards is a vibrant and growing Toronto community and we're looking forward to getting to know its residents and building lasting relationships with them."

Grand Opening activities taking place all-day on Friday, March 14 include a meet and greet with health enthusiasts and in-store nutritionists, as well as Vitapath management. The first 100 customers will receive a free Vitapath t-shirt and a gift certificate valued up to $100. Customers visiting in-store can enjoy a Buy One, Get One 50 percent off offer on all Vitapath and BodyTech brand products. 

Vitapath Stockyards is located at 1970 St. Clair Avenue West. The new Stockyards Shopping Centre is at the Northwest Corner of Weston Road & St. Clair Avenue West. 

About Vitapath
From its vast selection to its competitive prices, Vitapath cares about the health and wellness of Canada. Vitapath's broad assortment of nutritional health products and its in-store certified health practitioners enable customers to find the products and knowledge to meet their health and wellness goals. Vitapath carries over 5,800 products from international as well as local brands, including an exclusive line of Vitapath products. Visit vitapath.ca or follow Vitapath at facebook.com/Vitapath and on Twitter @Vitapath.

About Vitamin Shoppe, Inc. (NYSE:VSI)
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.  The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech and True Athlete proprietary brands.  The Vitamin Shoppe conducts business through more than 650 company-owned retail stores, national mail order catalogs, and website, www.VitaminShoppe.com.  Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe

Media Contact:
Meghan Kennedy
(201)552-6018
Meghan.Kennedy@vitaminshoppe.com

Investor and Analyst Contact:
Kathleen Heaney
(646)912-3844
ir@vitaminshoppe.com

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