Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Vodafone Group    VOD   GB00BH4HKS39

Mes dernières consult.
Most popular
News SummaryMost relevantAll newsSector newsTweets


share with twitter share with LinkedIn share with facebook
share via e-mail
10/05/2017 | 01:45pm CET

Vodafone today announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide - the first changes to one of the world's best-known brands since the introduction of the 'Power to you' strapline in 2009.

The strategy - to be implemented across all 36 countries* in which the Vodafone brand is present - is designed to underline Vodafone's belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead.

Vodafone's brand positioning strategy focuses on the theme of optimism about the future, using the new strapline, 'The future is exciting. Ready?'. The first part of the strapline will be presented in local languages with the second part - 'Ready?' - presented in English. For example: 'il futuro è straordinario. Ready?' in Italian;
and 'El futuro es apasionante. Ready?' in Spanish.

The new visual identity will place much greater emphasis on Vodafone's iconic 'speech mark' in the biggest change to one of the most recognisable symbols of Vodafone since the 'speech mark' logo was created in 1998. The 'speech mark' will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.

The brand positioning strategy and related advertising campaigns were developed after a period of extensive research and concept testing, including quantitative and qualitative inputs from nearly 30,000 people in 17 countries.

On 6 October 2017, Vodafone will commence the largest advertising campaign in its 33-year history. The lead TV commercial - a 60-second film focused on how human interaction remains constant while technologies evolve over time - was produced by Ridley Scott Associates.

Grounds for optimism about the future

Vodafone commissioned opinion research among almost 13,000 people in 14 countries** to assess the extent to which the public are optimistic - or pessimistic - about their future prospects. The research conducted by YouGov found that:

  • people of all ages believe that technology innovation will have the most positive influence on the future over the next 20 years;
  • 18-24 year olds are the most optimistic about the future: 62% of younger people surveyed believe that living standards will be better in 20 years' time compared with today; and
  • respondents overall in all age groups, believe that their own living standards, and those of children, will have improved 20 years from now.

Vodafone also commissioned the Futerra consultancy (https://www.wearefuterra.com/) to identify 10 of the top emerging trends that could transform home and working life. Technological developments identified by leading futurologists from five countries included:

  • 3D printed components for housing construction, with 4D printed components that evolve over time as families' accommodation requirements change;
  • a five-fold increase in global power generation capacity as clean energy such as solar panels are extended from rooftops to windows, walls and even some highways;
  • personalised medical interventions such as 3D bio-printing of organs and limbs;
  • new public transportation systems connecting cities with trains running at up to 600mph (966kph);
  • large-scale water capture projects, including precipitation harvesting, groundwater replenishment and improved desalination, transforming the lives of 1.2 billion people in water-constrained areas; and
  • a tripling of connected sensor usage in farming leading to increased food yields coupled with the development of new protein sources that increasingly displace meat.

Further details of the Futerra research can be found here [link to more detailed Futerra briefing paper].

Vodafone Group Chief Commercial Operations and Strategy Officer, Serpil Timuray said:

'We believe there are very good reasons to be optimistic about the future as emerging innovations in science and technology begin to have a profoundly positive impact on society. Vodafone has a long and proud history of bringing new technologies to hundreds of millions of people worldwide, enhancing quality of life and transforming the workplace. Our new brand positioning is intended to embody Vodafone's mission and purpose to help our customers and communities adapt and prosper as these remarkable new trends reshape the world.'

- ends -

Vodafone Group plc published this content on 05 October 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 05 October 2017 11:44:07 UTC.

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on VODAFONE GROUP
12:59pVODAFONE : Kejriwal apologises to Kapil Sibal
03/17VODAFONE GROUP PLC : 3-Day Deadline Alert: The Schall Law Firm Announces the Fil..
03/17VODAFONE : demos live VR in Spain
03/17VODAFONE : owned You Broadband plans to deploy Rs 600 cr Capex for expansion
03/16VODAFONE GROUP PLC : TUESDAY DEADLINE: The Schall Law Firm Announces the Filing ..
03/16IMPROVISED REPORT ON CELLULAR-BASED : Cellular-Based M2M VAS Market Analysis, M..
03/16Three mobile network passes 10 million customer milestone
03/15BOOKING : Mirian Graddick-Weir and Nick Read Nominated for Election to Booking H..
03/15VODAFONE : This city has the fastest 4G LTE in India
03/15VODAFONE : TECNO make 4G smartphones pocket-friendly for consumers
More news
News from SeekingAlpha
03/18TOPS OF 44 'SAFER' DIVIDEND NASDAQ E : Comcast By Gain; Vodafone By Yield For Ma.. 
03/17Top 52 Nasdaq Stocks By Yield, Upside & Gains For March 
03/1130 'Safer' Dividend Communication Services Stocks For March 
03/09Top Gain Communication Services Stocks Are VEON, China Mobile, Vodafone & BCE.. 
03/05LIBERTY GLOBAL CEO : Talks with Vodafone ongoing amid 'convergence' 
Financials (€)
Sales 2018 46 264 M
EBIT 2018 4 712 M
Net income 2018 2 249 M
Debt 2018 30 992 M
Yield 2018 6,40%
P/E ratio 2018 24,71
P/E ratio 2019 20,65
EV / Sales 2018 1,99x
EV / Sales 2019 1,96x
Capitalization 60 979 M
Duration : Period :
Vodafone Group Technical Analysis Chart | VOD | GB00BH4HKS39 | 4-Traders
Technical analysis trends VODAFONE GROUP
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 2,74 €
Spread / Average Target 20%
EPS Revisions
Vittorio Amedeo Colao Chief Executive Officer & Executive Director
Gerard Johannes Kleisterlee Chairman
Nicholas Jonathan Read Group Chief Financial Officer & Executive Director
Johan Wibergh Group Technology Officer
Samuel Esson Jonah Independent Non-Executive Director
Sector and Competitors
1st jan.Capitalization (M$)
VODAFONE GROUP-14.26%74 754
AT&T-4.84%227 482
CHINA MOBILE LTD.-8.77%188 498
NTT DOCOMO INC2.24%101 501
KDDI CORP-4.81%65 927