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4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Vodafone Group    VOD   GB00BH4HKS39

VODAFONE GROUP (VOD)
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Vodafone : Developing Vodafone’s Alexa Skill

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10/04/2017 | 04:18pm CEST

In August, Vodafone launched a Skill on Amazon’s Alexa designed to let its customers check their data balances and bills using a simple query.

“This all started when one of our developers got hold of an Amazon Echo and started playing around with it,” Duncan Smith, head of digital product at Vodafone UK and Ireland, explains. “He then said, ‘Hey, it would be pretty cool if we, as Vodafone, created some ideas around what we could offer through this channel.’”

So the team at Vodafone brainstormed and came up with a series of ideas, one of which (around billing and resolving commonly asked

queries) was selected because it was both useful and could be executed.

“We got a small group of people to help develop this, just informally and doing it because they were really keen. Once we got a test case to show what we could do, we took it to senior management and they got pretty excited about it. So that’s when we got more formal governance in on it and proper project management,” Smith says.

Vodafone wanted to make sure it wouldn’t end up rolling out multiple Skills for each country in which it operates. “We have a group in Germany that created a master global

Skill. The UK one fits inside. We also worked closely with Amazon to review the voice Skill’s user experience,” Smith adds.

The Skill then went through a period of testing and the team at Vodafone is now coming up with ideas for what it can do beyond this first phase. So what’s in this for Vodafone? Beyond being seen as innovative by its customer base, this early-mover advantage could benefit Vodafone in the long run.

“Alexa, as it is now, won’t be anywhere near what it will be in two years’ time. With this launch, we gain an early-mover advantage,” says Smith.

(c) 2017 Motivate Publishing. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (€)
Sales 2018 46 211 M
EBIT 2018 4 762 M
Net income 2018 2 311 M
Debt 2018 31 021 M
Yield 2018 6,07%
P/E ratio 2018 25,71
P/E ratio 2019 21,86
EV / Sales 2018 2,06x
EV / Sales 2019 2,06x
Capitalization 64 245 M
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Mean consensus OUTPERFORM
Number of Analysts 25
Average target price 2,78 €
Spread / Average Target 16%
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Managers
NameTitle
Vittorio Amedeo Colao Chief Executive Officer & Executive Director
Gerard Johannes Kleisterlee Chairman
Nicholas Jonathan Read Group Chief Financial Officer & Executive Director
Johan Wibergh Group Technology Officer
Samuel Esson Jonah Independent Non-Executive Director
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