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4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Vodafone Group    VOD   GB00BH4HKS39

VODAFONE GROUP (VOD)
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Vodafone : 'The future is exciting. Ready?' asks Vodafone in new ad push

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10/05/2017 | 01:09am CET
A branded sign is displayed on a Vodafone  store in London

"The future is exciting. Ready?", Vodafone is asking in a new campaign it hopes will capture a sense of optimism about technology, an association mobile operators have to some extent lost in recent years to the likes of Facebook, Google and Apple.

The slogan, which replaces "Power to You", in use since 2009, will be deployed in all of the company's 36 markets from Friday in the biggest ad campaign in its 33-year history, Vodafone said.

"Technology can be complex, can be overwhelming and can sometimes alienate people," said Serpil Timuray, Vodafone's chief commercial operations and strategy officer.

"But at the same time we know that digital innovations have significant benefits for individuals and for societies.

"In order to express this point of view, we will be repositioning the Vodafone brand on the theme of future optimism."

The new strapline has echoes of "The future's bright. The future's Orange" - a slogan that helped Orange establish itself as a new rival to Vodafone when it launched in 1994.

Vodafone, the world's second largest mobile operator, declined to say how much it was spending on the brand overhaul, which also includes a new visual identity based on its "speech mark" logo.

(Reporting by Paul Sandle; Editing by Mark Potter)

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Financials (€)
Sales 2018 46 201 M
EBIT 2018 4 357 M
Net income 2018 2 012 M
Debt 2018 31 579 M
Yield 2018 5,50%
P/E ratio 2018 32,86
P/E ratio 2019 25,81
EV / Sales 2018 2,20x
EV / Sales 2019 2,17x
Capitalization 70 241 M
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Mean consensus OUTPERFORM
Number of Analysts 29
Average target price 2,81 €
Spread / Average Target 6,7%
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Managers
NameTitle
Vittorio Amedeo Colao Chief Executive Officer & Executive Director
Gerard Johannes Kleisterlee Chairman
Nicholas Jonathan Read Group Chief Financial Officer & Executive Director
Johan Wibergh Group Technology Officer
Samuel Esson Jonah Independent Non-Executive Director
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