VODAFONE GROUP PLC Vodafone UK's 2015 Christmas advert has arrived, available to watch now on YouTube and on British TV today.
The heart-warming advert follows the adventures of a modern family who have recently moved away from their urban life to set up in the countryside. Embracing their new lifestyle and getting back to nature, the family decides to raise a turkey - affectionately named Terry - in the run up to Christmas.
Throughout the ad, the family is seen using their tech devices to have fun with Terry: getting video tips on how to build him a turkey coop in the garden; and even sharing pictures of themselves with their poultry pal via social media. However, as December 25th approaches, it appears as though Dad is planning to use Terry as the star of the family's Christmas meal.
As Dad carries Terry off into the family's shed ahead of the big day, we expect the worst - but when we enter the final scene, it is revealed that Terry is sitting pride of place at the family dinner table on Christmas day - as one of the family, while a glorious nut roast and all the trimmings are laid out for all to enjoy!
Out now on YouTube, the ad can be viewed here (https://youtu.be/Vs8LcEkBfTc)
Cindy Rose, Consumer Director at Vodafone, said: 'Terry's tale is a classic Christmas story with a twist - featuring a heartwarming message of goodwill. This advert brings to life how Vodafone can play a big part in bringing people closer to their loved ones at Christmas, whilst perfectly capturing the nation's mood at this magical time of year.'
Running throughout the festive period, the Christmas campaign will also feature shortened 10-second videos of Terry, taking centre-stage to highlight some of the great value offers at Vodafone this festive season.
The advert was created and developed by Grey London, and features the track 'Flying Without Wings' by Westlife.
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About the campaign
As part of an integrated campaign across Vodafone's owned channels, the brand has also revealed teasers of Terry across social media, hinting at his arrival ahead of Christmas.
In addition, further content will be appearing widely across print, Out of Home & digital advertising.
CREATIVE CREDITS
TVC Credits
- Project name: Terry The Turkey
- Executive Creative Director: Vicki Maguire
- Creative Director: Matt Doman
- Creative: Howard Green
- Account Team: Eleni Sarla, Sophie Fredheim, Lucy Kozak, Josh Adley, Kristina Bugeja
- Agency Producer: Marcus Eley, Sophie Paton
- Creative Producer: Giselle Sambrook-Smith
- Planner: Amy Witter, Searsha Sadek
- Production Company: Thomas Thomas Films
- Director: Kevin Thomas
- Editor: Scott Crane
- Producer: Trent Simpson
- DOP: Bob Pendar-Hughes
- Post-production: GPS
- Soundtrack: 'Flying Without Wings' by Westlife
- Audio post-production: 750 MPH
Social Content Credits
- Creative: Nick Smith, Dan Roberts
- Account Director: Laurie Nichol
- Agency Producer: Ricky O'Neill, Andrew Bell
- Content Strategist: Neil Boorman
- Planner: Amy Witter, Searsha Sadek
- Production Company: Thomas Thomas Films
- Director: Andy Poyiadgi
- Editor: Michele Difrancesco, Elliott Windsor
- Producer: Debbie Carmichael
- DOP: Bob Pendar Hughes
- Post-production: Greyworks
Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and fixed broadband operations in 17 markets. As of 30 September 2015, Vodafone had 454 million mobile customers and 12.5 million fixed broadband customers. For more information, please visit: www.vodafone.com.
Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK's leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and call centre capability, unified communications and was the first mobile phone operator to offer a truly converged service for fixed and mobile.
Vodafone is currently spending around £1 billion on its network and services across the UK following a similar amount spent last year. This includes £200 million on its network in London, the introduction of its 4G service to more than 642 cities and towns, as well as thousands of smaller communities whilst also making network improvements across its UK 3G network. Meanwhile, The Vodafone Rural Open Sure Signal programme is also aiming to bring 3G coverage for the first time to 100 remote communities across the UK.
Vodafone UKVodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com
Vodafone UK Media Relations
Telephone: +44 (0) 1635 666777
Vodafone Limited
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587
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