VODAFONE : LAUNCHES IN SELFRIDGES BIRMINGHAM AS PART OF £100 MILLION INVESTMENT IN THE UK HIGH STREET

Vodafone UK has opened it's 'doors' with a new and improved look in Birmingham's Selfridges - cementing Vodafone's commitment to the providing services on the high street. The store forms part of Vodafone's £100 million nationwide investment in its retail estate, which has included opening 150 new shops and creating 1,400 jobs during the past two years.

The new store is designed to bring customers closer than ever to the best in mobile, by displaying the latest and best-selling devices, so customers can try before they buy. The in-store team of nine will be on hand to help customers set up their phones or tablets on the spot, as well as transferring over all their contacts and photos thanks to the Vodafone Red Box, so they can leave the department store sorted and ready to go.

Whether a consumer or a small business, Vodafone has a range of services available, from innovative Vodafone Red Value Bundles - giving unlimited calls, texts, generous amounts data and inclusive roaming across 40 destinations - to the latest 'must-have' handsets and tablets. The in store team are there to help - even if it's simply to ask their advice on how to get the most from a phone or tablet.
Jane Stanley, Store Manager of Vodafone Selfridges Birmingham said: 'We're delighted to be opening our new store in one of the most iconic department stores in Britain. It's been a significant investment and clearly demonstrates our commitment to serving our customers in Birmingham. We've got some great offers so pop in, see what we've got or simply ask our advice. We're here to help.'

The refit of the new Vodafone store in Selfridges Birmingham forms part of Vodafone's plans to invest £1 billion in the networks and services relied upon by its 19 million UK customers.

-ends-

About Vodafone UK

Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 56 more, and fixed broadband operations in 17 markets. As of 31 March 2016, Vodafone had 462 million mobile customers and 13.4 million fixed broadband customers. For more information, please visit: www.vodafone.com.

Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK's leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and call centre capability, unified communications and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone is currently spending around £1 billion on its network and services across the UK following a similar amount spent last year. This includes £200 million on its network in London, the introduction of its 4G service to more than 857 cities and towns, as well as thousands of smaller communities whilst also making network improvements across its UK 3G network. Meanwhile, The Vodafone Rural Open Sure Signal programme is also aiming to bring 3G coverage for the first time to 100 remote communities across the UK.

Vodafone UK

Vodafone UK Media Relations

Vodafone Limited