Bentley Motors has announced the appointment of Stefan
Büscher as Marketing and Product Director. Stefan reports
directly to Alasdair Stewart, Member of the Board for Sales
and Marketing, at Bentley's world-wide headquarters in
Crewe, England.
Stefan started this newly created role on 1st January 2012
and is responsible for all marketing and product
activities, including brand strategy and development,
digital marketing and CRM, live marketing, event management
and the Bentley Collection.
A German native, Stefan was also educated in France and the
UK and has established an international career in
marketing. After an initial spell within sales and
marketing for Dresdner Bank, Stefan has pursued a career
within the automotive industry and since 1997 has been with
the Dr. Ing. h.c. Porsche AG in Stuttgart, latterly as the
General Manager for Marketing Communications. During this
time Stefan was instrumental in the creation of a number of
film and ground-breaking digital campaigns which received
numerous accolades and awards culminating in the team
winning the "German Marketing Award" in 2004.
Speaking of Stefan's appointment, Alasdair Stewart
commented:
"Stefan is a terrific addition to the Bentley team. With
the recent launch of the new Continental V8 and a strong
new model pipeline, it is an exciting and challenging time
for the business. I am convinced that Stefan's experience
and vision will help us broaden awareness of Bentley and
ultimately strengthen our market position world-wide."
On joining Bentley Motors, Stefan said:
"Bentley is a fantastic brand so it was incredibly
flattering to be asked to join what is already a very
successful team. I have been amazed by the passion and
commitment of everyone involved with the Bentley marque. My
immediate challenge is to see how we can communicate that
enthusiasm and passion to new customers. I look forward to
working with the team and taking Bentley to the next stage
in its success story."
Volkswagen AG is a Germany-based Company, which manufactures and sells vehicles. The Company operates through four segments: Passenger Cars, which covers the development of vehicles and engines, the production and sale of passenger cars, and the corresponding genuine parts business; Commercial vehicles, which comprises the development, production and sale of light commercial vehicles, trucks and buses, the genuine parts business and related services; Power Engineering, which consists of the development and production of diesel engines, turbo compressors, industrial turbines and chemical reactor systems, the production of gear units, propulsion components and testing systems, and Financial Services, which comprises dealer and customer financing, leasing, banking and insurance activities, fleet management and mobility services. It's brand portfolio includes Volkswagen, Audi, SEAT, SKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.