Today, Walmart is launching a curated showcase where customers can shop
to salute the nation’s military, veterans and their families. Walmart.com/usmilitary,
offered through Walmart.com’s marketplace, features an assortment of
officially licensed products across all five branches of the U.S. Armed
Forces — U.S. Army, U.S. Navy, U.S. Air-Force, U.S. Marine Corps and
U.S. Coast Guard. The showcase will launch with an initial assortment of
nearly 3,000 products offered across a variety of categories including
apparel and home goods.
“As a 31-year U.S. Army veteran I’m proud to wear my Army gear, and I’m
thrilled that Walmart is providing a way for all of us to shop for
officially licensed military merchandise with confidence and
convenience,” said retired Brigadier General Gary Profit, Walmart’s
senior director of military programs. “It’s a privilege to be part of
such important efforts to remember our service members, veterans and
their families not only on Veterans Day, but every day.”
"The trademark licensing program leverages the importance of pride,
performance and personal development to build brand awareness and create
multiple touch points for Americans to show support to the U.S. Army,"
says Paul Jensen, director of U.S. Army trademark licensing.
The online showcase builds upon Walmart’s already-robust support for
veterans, military members and their families. Since Memorial Day 2013,
Walmart has hired more than 188,000 veterans and promoted more than
26,000 to roles of greater responsibility. The company is well on its
way to reach its hiring goal of 250,000 veterans by 2020.*
Each military branch independently determines which quality products and
vetted suppliers are deserving of their respective licenses. These
official licensees may then apply to be included in Walmart’s Online
Military Showcase. As more suppliers join this program offered through
Walmart marketplace, a broader range of assortment will provide shoppers
even more choices.
For more information about Walmart’s commitment to veterans, service
members and military families, please visit: http://corporate.walmart.com/global-responsibility/veterans-military-families/.
To shop the new U.S. Military showcase, visit www.walmart.com/usmilitary.
*These projections and reported hires/promotions include veterans hired
under our original and expanded Veterans Welcome Home Commitment, as
well as other veterans hired by Walmart in this time frame. While we
think it is particularly important to support military members as they
make the transition to civilian life, Walmart believes all veterans
deserve our respect and support, no matter when they leave active duty.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores, online,
and through their mobile devices. Each week, over 260 million customers
and members visit our 11,695 stores under 59 banners in 28 countries and
e-commerce websites in 11 countries. With fiscal year 2017 revenue of
$485.9 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://corporate.walmart.com
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
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