Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  Wal-Mart Stores, Inc.    WMT

Delayed Quote. Delayed  - 07/29 10:01:22 pm
72.97 USD   -0.37%
08:59p WAL MART STORES : Brand New Sam’s Club to Open in Milwaukee Th..
05:56p WAL MART STORES : Saddle brook center all filled up again
03:20p DOLLAR GENERAL : moving into some former Walmart Express stores
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Wal-Mart Stores, Inc. : Walmart Joins Forces with Marvel's The Avengers to Transform Stores into a Super Hero's Playground

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/26/2012 | 12:19pm CEST

Super Hero Augmented Reality Mobile App Delivers First Integrated In-Store Gaming Experience

BENTONVILLE, Ark., April 25, 2012 - Fans of Marvel's The Avengers, prepare for game play! Beginning today, in advance of the film release of Marvel's The Avengers on May 4, only Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market. Once downloaded, customers have instant access to Hawkeye, and only from the aisles of their local Walmart stores, customers can then "unlock" the superpowers of the five remaining Avengers and ultimately save the world.

"Walmart is bringing this summer's most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming," said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart U.S. "We're committed to creating engaging and fun experiences at Walmart, and we've tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 Marvel's The Avengers merchandise available."

With more than 100 million augmented reality-capable smartphones in operation today*, Walmart is putting the devices to good use. Customers can use "Super Hero AR" in two modes, Game Mode and Photo Capture Mode. Here is how it works:

Game Mode: Collect All Six Superpowers and Save the World

  • Download the "Super Hero AR" App from the iTunes App Store or Android Market that also includes instant access to Hawkeye and his superpowers;
  • Visit a local Walmart with your enabled smart device;
  • Seek out specific images on Marvel's The Avengers signage located in various departments around the store including apparel, grocery, toys and wireless;**
  • Aim your smart devices at the target image to unlock each Super Hero's power;
  • Collect the powers of the five remaining Avengers and get a chance to defeat Loki and win the game.

Photo Capture Mode (available for iOS and Android): Take a Photo with Your Favorite Avenger

  • Activate "photo capture mode" from an Marvel's The Avengers DVD pallet in-store; a 3-D model of the Super Hero depicted on the DVD pallet will become visible on your phone;
  • Take a photo with your favorite Avenger;
  • Share it with friends on Facebook or via email.

"We are happy to have Walmart's tremendous support behind the release of Marvel's The Avengers," said Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment. "We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way."

Fans that just can't get enough will have another shot at bringing both Black Widow and Hawkeye to life. They can either visit www.walmart.com/TheAvengers and look for an image of Black Widow to bring her to life, or find a Hawkeye image in the April 29th Walmart newspaper circular and utilize the "Super Hero AR" app to activate the feature.

In addition, beginning on April 26, T-Mobile representatives will help customers navigate the terrain and unlock each Super Hero's power, bringing them one step closer to defeating Loki, and saving the world in the final level of the game. In select stores, the grocery section will also offer shoppers food and beverage samples of Avengers-themed products such as Dr. Pepper, Red Baron Pizza and Hershey's chocolate candies.

Join the Conversation on Twitter:
To celebrate The Avengers debut and the new Superhero augmented reality mobile app, Walmart (@WalmartSpecials) has partnered with Marvel (@Agent_M) and other Marvel influencers to host an exclusive Twitter party for Avengers fans. The discussion will include Avengers trivia and sneak peeks at exclusive content from the app and movie. The party will take place this Thursday, April 26 at 2 p.m. EST and participants will be using the branded hashtag: #AvengersWMT.

For more information on the "Super Hero AR" App visit www.walmart.com/TheAvengers or visit the iTunes App Store or Android Market. To learn more about Marvel's The Avengers visit http://marvel.com/avengers_movie/.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Marvel's The Avengers
Marvel Studios presents Marvel's The Avengers-the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when Marvel's The Avengers assemble in summer 2012.

Marvel's The Avengers is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

** In-store signage locations may vary slightly by store.

* Juniper Research, Mobile Augmented Reality 1.2.11 http://www.juniperresearch.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on WAL-MART STORES, INC.
08:59p WAL MART STORES : Brand New Sam’s Club to Open in Milwaukee Thursday
05:56p WAL MART STORES : Saddle brook center all filled up again
03:20p DOLLAR GENERAL : moving into some former Walmart Express stores
03:38a WAL MART STORES : Ruidoso Downs store answers the call of red or green
07/28DJCarrefour Posts Sharp Fall in Net Profit
07/28DJCarrefour Sales Growth Slows -- Update
07/28 WAL MART STORES : Walmart agreement brings free sewer system to Sutton
07/28DJCarrefour 2Q Comparable Sales +2.6%; Will Continue to Expand This Year
07/28 WAL MART STORES : Planned grocery store has the look of the Lidl chain
07/27 Walmart brings online grocery shopping to Lexington
More news
Sector news : Other Specialty Retailers - NEC
07/26DJLVMH : Profit Was Flat in First Half
07/22DJDICKS SPORTING GOODS : Sports Authority Creditors Seek to Convert Bankruptcy Cas..
07/22DJL'Oré al to Acquire IT Cosmetics in $1.2 Billion Deal
07/21 British clothing retailers face Brexit double whammy
07/18DJU.K. Consumers Curb Shopping Trips in June After Vote to Leave EU
More sector news : Other Specialty Retailers - NEC
News from SeekingAlpha
09:23a U.S. consumers did the heavy lifting in Q2
07/28 WHOLE FOODS : Not That Appetizing
07/28 Apple Tops Dogs Of The Dow July Analysis
07/28 Guest Charles Gooch, Jr. (Part 2) - Dividend Health Checkup Podcast - Episode..
07/27 How To Retire At 62 And Live To 120 On Only A Million Bucks
Advertisement
Financials ($)
Sales 2017 486 039 M
EBIT 2017 22 718 M
Net income 2017 13 332 M
Debt 2017 41 784 M
Yield 2017 2,74%
P/E ratio 2017 17,13
P/E ratio 2018 16,42
EV / Sales 2017 0,56x
EV / Sales 2018 0,55x
Capitalization 228 263 M
More Financials
Chart WAL-MART STORES, INC.
Duration : Period :
Wal-Mart Stores, Inc. Technical Analysis Chart | WMT | US9311421039 | 4-Traders
Full-screen chart
Technical analysis trends WAL-MART STORES, ...
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 27
Average target price 69,1 $
Spread / Average Target -5,7%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
C. Douglas McMillon President, Chief Executive Officer & Director
Greg B. Penner Chairman
Michael J. Bender Chief Operating Officer & Global eCommerce
Brett M. Biggs Chief Financial Officer & Executive Vice President
Karenann K. Terrell Chief Information Officer & Executive VP
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
WAL-MART STORES, INC.19.48%228 263
SM INVESTMENTS CORPORA..--.--%17 491
TRACTOR SUPPLY COMPANY6.88%12 193
MARKS AND SPENCER GROU..-29.05%6 872
DUFRY AG-6.17%6 162
STAPLES, INC.-2.53%5 965
More Results