WD-40 Company : WD-40 Brand Launches First Ever Product Line Extension, Introduces New WD-40 Specialist Line of Products
02/14/2012| 01:10pm US/Eastern
Line of Five Specialty Maintenance Products Now Available
WD-40 Company, maker of the trusted and versatile WD-40® Multi-Use
Product, is introducing WD-40 Specialist? - a new line
of best-in-class specialty products for trade professionals.
WD-40(R) Specialist(TM) - a new line of best-in-class specialty products for trade professionals. (Photo: Business Wire)
Developed at the WD-40 Company Research and Development Center, the new
WD-40 Specialist line consists of five products: Rust Release Penetrant
Spray; Water Resistant Silicone Lubricant; Protective White Lithium
Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak. All of the
new WD-40 Specialist products are 50-state VOC compliant and have proven
more effective in key performance areas than leading competitors in ASTM
and other industry accepted test methods.
"When people think of the WD-40 brand, they think of trust, reliability
and the ability to solve problems," said Garry Ridge, president and CEO
of WD-40 Company. "For the new WD-40 Specialist line to wear the
trademark WD-40 shield, it shows just how confident we are about the
efficacy of these products."
The following WD-40 Specialist products are now available nationwide:
Rust Release Penetrant Spray - With Blu Torch?
Technology, it penetrates rust 50 percent faster than the leading
competitor and also helps prevent rust and corrosion.
Water Resistant Silicone Lubricant - Dries fast and doesn't
leave a mess - it even waterproofs and protects moving parts better
than leading competitors.
Protective White Lithium Grease - Ideal for metal-to-metal
applications and provides long-lasting lubrication and unbeatable,
Long-Term Corrosion Inhibitor - Outperforms the competition and
protects metal from corrosion for up to one year outdoors and two
Rust Remover Soak - Made with biodegradable ingredients and a
non-toxic formula, it restores rusted metal parts back to bare metal.
"These new products will solve problems trade professionals, WD-40
brand's core end-users, are familiar with," said Ridge.
WD-40 Specialist products began shipping in September 2011 are now
available nationwide. For more information about the new WD-40
Specialist line of products, visit WD40Specialist.com.
For more information on WD-40 Company, visit WD40Company.com.
WD-40 Company, with headquarters in San Diego, is a global consumer
products company dedicated to delivering unique, high-value and
easy-to-use solutions for a wide variety of maintenance needs of "doer"
and "on-the-job" users by leveraging and building the brand fortress of
the company. The company markets multi-purpose maintenance
products, which include the WD-40® Multi-Use Product, 3-IN-ONE®, BLUE
WORKS® and WD-40® Specialist? product lines.
The company also markets homecare and cleaning brands X-14® mildew
stain remover and automatic toilet bowl cleaners, 2000 Flushes®
automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room
deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001®
household cleaners and rug and room deodorizers, and Lava® and Solvol®
heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries
worldwide and recorded sales of $336 million in fiscal year 2011.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50168369&lang=en
Nuffer, Smith, Tucker
Greg Kershaw, 619-296-0605, ext. 226
© Business Wire 2012