Press release

Marin Software and Weborama announce a Technology Partnership London, May 21, 2014 - Marin Software (MRIN), a leading online advertising management platform, and Weborama, an audience driven advertising platform, have announced their new technology partnership. The technology integration between these two key players in the online advertising industry will enable advertisers and agencies to action data from the Weborama platform for optimisation of search, social, display and mobile advertising campaigns through the Marin Software platform.


Through this partnership advertisers and agencies using the Marin Software and Weborama platforms will be able to integrate accurate de-duplicated revenue and conversion data into the Marin Software platform. This will allow them to assign specific values to each channel and optimise search, social, display and mobile advertising towards revenue across a path-to-conversion.

"Advertisers are sitting on a wealth of information and data from their online advertising campaigns. At scale, it is difficult for advertisers to ensure the accuracy of the data and gain the necessary visibility into it, "says Antoine Saglier, Product Marketing Director, Weborama. "Our partnership with Marin Software provides advertisers with accurate de-duplicated revenue and conversion data as well as the workflow, optimisation and campaign management tools necessary to turn this data into revenue across search, social, display and mobile advertising."

"We are delighted to enter into this partnership with Weborama which is a real industry benchmark for how data can be used in the online advertising industry. This new partnership reinforces Marin Software's position alongside the most innovative technology platforms in the industry and marks a new stage in its investment into the French and European markets," says Olivier Remy, Regional

Vice President - Southern Europe, Marin Software. About Weborama:

Weborama has been innovating in the Data field since 1998. Using NLP (Natural Language Processing) and semantic analysis, the company builds taxonomies, profile databases and technological tools that make it possible to better manage digital content and thereby optimise digital marketing campaigns. With 235 million profiles, and operating in 10 European countries, Weborama is the leading European data company. Weborama has been listed on Alternext since June 2006 (ALWEB). Its revenues continue to increase, reaching 25.8 million euros in 2013.For more information:
http://www.weborama.com

About Marin Software:


Marin Software (MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimise more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.co.uk/solutions/overview.

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