PRESS RELEASE 2 OCTOBER 2013
WEBORAMA PRESS CONTACT: MARION FURÉ, LES ROIS MAGES - TEL.: +33 (0) 1 41 10 08 00 - EMAIL: MARION.FURE@LESROISMAGES.FR WEBORAMA CONTACT: MILENA KORALCZYK - TEL.: + 33 (0) 1 53 19 41 86 - EMAIL: MKORALCZYK@WEBORAMA.COM
THE DATA REVOLUTION AT THE HEART OF THE WEBORAMA DEVELOPMENT PROJECT
Big Data is going to radically change the media, the marketing and also the strategy of businesses. It's the
revolution the world of marketing was waiting for.
For 15 years, Weborama has been developing exceptional technological tools in the field of data science. These tools allow it to collect, organise, store, process and then exploit significant quantities of data in real time. Today, the company combines this intelligence with its European data base of 110 million marketing profiles.
- Weborama Campaign Manager (WCM), a proprietary technology platform, which enables media and conversion data to be collected through the serving and tracking of advertising campaigns. WCM also incorporates trading desk functionalities via its DSP module.
- Weborama Audience Manager (WAM) which enables to create and manage very precise targeted marketing segments from 1st and 3rd party data.
This combination makes Weborama's offer unique in its market.
In order to reinforce its positioning as leader in the market of data applied to media and marketing,
- A single platform, across the 7 countries where Weborama is based (France, Spain, Italy, Portugal, the Netherlands, the UK and Russia) which now combines the Media and Technology offers.
- Three regions: France and the United Kingdom, under the leadership of Mathieu Roche, Southern Europe and the Netherlands, led by Abelardo Ibáñez and Eastern Europe and Central Asia, managed by Angela Fedorchenko.
The teams continue to rely on the expertise of the data department, headed by Arnaud Caplier, and the
R&D department managed by Ido Paldi and Alexis Sukrieh.
data company model at the meeting point of "Big Data" innovation and real time.
WEBORAMA: FROM DATA TO VALUE
Weborama is an audience driven advertising platform which adapts perfectly to the new digital advertising ecosystem and translates into an original approach to the transformation of raw data into marketing value.
For 15 years, Weborama has been developing exceptional technological tools in the fields of ad serving and data science. Today, the company combines this intelligence with its European data base of 110 million marketing profiles.
More than 300 advertising customers, agencies and publishers use its innovative solutions to manage and optimise their online investments in France, Spain, Italy, Portugal, the Netherlands, the UK and Russia.
Weborama has been listed on Alternext since June 2006 (ALWEB). In 2012 its turnover reached 24.3 million euros.distributed by |