WEDIA, a leading provider of software solutions dedicated to marketing and communications, has completed the acquisition of GESCO, a leading French Digital Asset Management (DAM) software provider that helps companies manage media, photo libraries and other digital assets. GESCO's 15-member team is based in Paris and its client list includes ADP, Air France, Air Liquide, EADS, Areva, Bouygues Telecom, Casino, Carrefour, Danone, EDF, Essilor, Geodis, Groupama, La Poste, Lafarge, Nestle, Orange, PSA, Renault, Rexel, SNCF, Thomson and Total...
In today's business environment, marketing and communications are becoming increasingly personal and multichannel. Solutions from the combined entity of WEDIA and GESCO promise to meet an even wider range of marketing and communication needs, helping companies centralize their digital assets and realize efficiencies in planning and producing all their print, web and mobile media campaigns. Creating more consistent communications to customers, including product brochures, point-of-sale advertisements, email campaigns and mobile applications, promises to help small and growing businesses better manage their brand identity in crowded markets, speed time-to-market and achieve better results for their marketing spend.
"The knowledge and expertise at GESCO are a perfect complement to WEDIA. This acquisition is an excellent fit and should help WEDIA realize its ambition to become a key player in Marketing Asset Management. With nearly 80% of CAC 40 companies as customers, WEDIA and GESCO will form one of the most prominent players in this sector," said Nicolas Boutet, president of WEDIA.
"This merger will allow us to offer software and services to both GESCO and WEDIA customers, helping to make them even more efficient. We are committed to perpetuating 15 years of development and being able to offer our customers an even more relevant response to the challenges of marketing and communication," said Alain Negrier, president of GESCO.
The all-cash acquisition will be included in the consolidated accounts from March 1, 2012.
Wedia is a leading international group in SaaS software and consulting dedicated to marketing and communication departments. The group assists its clients, major accounts and intermediate-sized companies, in managing the life cycle of their marketing content (product description, photos, videos, 3D, packaging, etc.) from their creation to their distribution on all physical and digital channels.
Wedia's offers thus allow for consistent and personalized marketing, without limits of scale, contributing to the commercial success of its clients.
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