Weis Markets Expands Private Brand Coffee Program Offering More Options and Increased Value
Thursday, March 27th, 2014
New Program includes Weis Five Star and Weis Quality Coffees
Sunbury, PA (March 27)-Weis Markets today announced it has expanded its private brand coffee program which now offers premium Weis Five Star and brand equivalent Weis Quality labels. The whole bean and ground coffee program is now available in all Weis Markets' stores.
The two-tiered program replaces a previous version of Weis Five Star Coffees. The new program offers increased variety at more competitive price points.
are a premium tier, 100% Arabica Bean coffee with retails starting at $7.99.There are eight Five Star flavors, including four organic Fair Trade sourced selections. The flavors include Kona Breeze, Colombian Estate, African Serengeti, Jamaican Mountain Blend, Organic Peruvian Decaf Whole Bean, Organic Peruvian Whole Bean, Organic Nicaraguan Dark Roast, Whole Bean Organic Nicaraguan Dark Roast and Whole Bean Organic Costa Rican.
Weis Quality Premium Coffees are 100% Arabica coffee. The mid-tier program offers retail prices starting at $4.99.
There are eight Weis Quality Premium coffee flavors: Donut Shop, Hazelnut Crème, Decaf Hazelnut Crème, Decaf French Vanilla, French Vanilla, Decaf Breakfast Blend, Breakfast Blend, Fog Cutter and French Roast.
Weis Markets, Inc. is principally engaged in the retail sale of food in Pennsylvania and surrounding states. The Companyâs retail food stores sell groceries, dairy products, frozen foods, meats, seafood, fresh produce, floral, pharmacy services, deli products, prepared foods, bakery products, beer and wine, fuel and general merchandise items, such as health and beauty care and household products. The store product selection includes national, local and private brands, including natural, gluten-free and organic varieties. It advertises its products and promotes its brand through digital and printed circulars; television ads; radio ads; e-mail blasts, and on-line via its Website, social media and mobile applications. The Loyalty program includes reward points that may be redeemed for discounts on items in store, at the Companyâs fuel stations or at one of its third-party fuel station partners. It owns and operates 197 retail food stores, many of which have online order customer service.
WEIS MARKETS, INC. 
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