Friday, November 15, 2013


CALGARY (AB) - Western Direct Insurance announced today that it has extended its multi-year partnership with the Calgary Stampeders CFL team. Western Direct Insurance first announced its sponsorship of the Stampeders earlier this year in June.

"We're very excited to be continuing our relationship with the Calgary Stampeders," said Jeff Burke, president of Western Financial Group, which offers Western Direct Insurance. "Our partnership during this memorable 2013 season has enabled us to team up together to demonstrate our mutual commitment to our community through our shared values. We're proud to show our continued support to the Stampeders, their fans and to the Alberta community."

"The Stampeder Football Club is thrilled to renew our partnership with Western Direct Insurance," said Gordon Norrie, president of the Calgary Stampeders.  "The fit with both organizations in respect to community involvement is perfectly aligned. The Club very much appreciates the partnership."

As part of the sponsorship Western Direct Insurance, an Alberta-based insurance company, will continue to have its logo appear directly on the game jerseys, scoreboard signage, in-game advertising and representation at charitable and community events.

About Western Direct Insurance
Western Direct Insurance Inc. operates in British Columbia as Western Direct Insurance Agency. For customers in Alberta, British Columbia, Saskatchewan, Manitoba and the Northwest Territories it offers home, condo and tenant insurance. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Northwest Territories. Want to know more about Western Direct Insurance? Visit their website at www.westerndirect.ca or find them on Twitter and Facebook.

Western Direct Insurance is part of Western Financial Group, a leader in property, liability and life insurance as well as banking and investment services.

Information (for journalists only):

Western Direct Insurance
Rod Cunniam
Vice President

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