Orlandi Valuta and Vigo, both leaders in the money-transfer industry,
today announced that 215 Soriana and Mercado Soriana grocery stores
throughout Mexico are now offering consumer money-transfer services.
With this multi-year agreement, consumers can send funds from Vigo and
Orlandi Valuta Agent locations in the United States to 215 Soriana and
Mercado Soriana locations in Mexico.
Consumers in Mexico then receive their money transfers on loyalty cards
issued by Soriana at any Soriana or Mercado Soriana location from 8 a.m.
to 10 p.m. seven days a week, 365 days a year. The loyalty cards can be
used at all Soriana and Mercado Soriana locations for purchases at the
stores or can be exchanged for cash at store registers.
?At Soriana, our focus is on providing
exceptional customer service,? said Humberto
Fayad, Marketing Director for Soriana. ?We
continue to seek products and services to meet the demands of our
consumers. They want the convenience and ease of receiving funds from
friends and family while they visit Soriana locations, and they want to
receive them through the trusted brand names of Vigo and Orlandi Valuta.?
With this agreement, Soriana joins the thousands of other Orlandi Valuta
and Vigo Agent locations throughout Mexico, which include banks,
pharmacies and grocery stores.
?We continue to expand the Orlandi Valuta and
Vigo brands to meet the needs of different consumer segments,?
said Liz Alicea-Velez, Executive Vice President, Latin
America/Caribbean, Western Union. ?Consumers
trust Vigo and Orlandi Valuta to send their family's
crucial financial resources because they know the funds will arrive in
their destination quickly and reliably every time. And with Soriana,
they can pick them up at hours and locations that are convenient to them.?
About Orlandi Valuta
Orlandi Valuta is a subsidiary of The Western Union Company (NYSE: WU).
Established in 1986, Orlandi Valuta, an electronic money-transfer
service, offers international money transfers from the United States to
locations in El Salvador, Honduras, Guatemala, Colombia, Ecuador, Peru
and all 32 states in Mexico. The company has more than 12,000 locations
worldwide, including approximately 7,000 that offer both Orlandi Valuta
and Western Union services.
About Vigo Remittance Corp.
Vigo Remittance Corp, a subsidiary of The Western Union Company (NYSE:
WU), is a branded consumer financial-services company with 20 years of
experience in the most competitive U.S. and international markets. Vigo
is one of the largest electronic-funds transfer companies in the United
States and provides affordable and efficient payment services, with more
than 4,000 agents in 45 states in the U.S. and more than 30,000
locations worldwide, including locations that offer both Vigo and
Western Union services.
Organización Soriana (BMV: SORIANA) is a
grocery-store company headquartered in Monterrey, Nuevo Leon, Mexico.
The company, founded in 1968, currently operates under the brands City
Club, Super City, Mercado Soriana and Soriana. The Mexican-owned and
operated company operates supermarkets, price clubs and convenience
stores for consumer and wholesale markets and currently has 234 stores
in 108 cities and 29 states in Mexico and six distribution centers. For
more information, visit www.soriana.com.mx.