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WESTERN UNION (WU)
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Western Union Co : Orlandi Valuta, Vigo Money Transfers Now Available at 215 Soriana Stores Throughout Mexico

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05/25/2007 | 09:12pm CEST

Orlandi Valuta and Vigo, both leaders in the money-transfer industry, today announced that 215 Soriana and Mercado Soriana grocery stores throughout Mexico are now offering consumer money-transfer services.

With this multi-year agreement, consumers can send funds from Vigo and Orlandi Valuta Agent locations in the United States to 215 Soriana and Mercado Soriana locations in Mexico.

Consumers in Mexico then receive their money transfers on loyalty cards issued by Soriana at any Soriana or Mercado Soriana location from 8 a.m. to 10 p.m. seven days a week, 365 days a year. The loyalty cards can be used at all Soriana and Mercado Soriana locations for purchases at the stores or can be exchanged for cash at store registers.

?At Soriana, our focus is on providing exceptional customer service,? said Humberto Fayad, Marketing Director for Soriana. ?We continue to seek products and services to meet the demands of our consumers. They want the convenience and ease of receiving funds from friends and family while they visit Soriana locations, and they want to receive them through the trusted brand names of Vigo and Orlandi Valuta.?

With this agreement, Soriana joins the thousands of other Orlandi Valuta and Vigo Agent locations throughout Mexico, which include banks, pharmacies and grocery stores.

?We continue to expand the Orlandi Valuta and Vigo brands to meet the needs of different consumer segments,? said Liz Alicea-Velez, Executive Vice President, Latin America/Caribbean, Western Union. ?Consumers trust Vigo and Orlandi Valuta to send their family's crucial financial resources because they know the funds will arrive in their destination quickly and reliably every time. And with Soriana, they can pick them up at hours and locations that are convenient to them.?

About Orlandi Valuta

Orlandi Valuta is a subsidiary of The Western Union Company (NYSE: WU). Established in 1986, Orlandi Valuta, an electronic money-transfer service, offers international money transfers from the United States to locations in El Salvador, Honduras, Guatemala, Colombia, Ecuador, Peru and all 32 states in Mexico. The company has more than 12,000 locations worldwide, including approximately 7,000 that offer both Orlandi Valuta and Western Union services.

About Vigo Remittance Corp.

Vigo Remittance Corp, a subsidiary of The Western Union Company (NYSE: WU), is a branded consumer financial-services company with 20 years of experience in the most competitive U.S. and international markets. Vigo is one of the largest electronic-funds transfer companies in the United States and provides affordable and efficient payment services, with more than 4,000 agents in 45 states in the U.S. and more than 30,000 locations worldwide, including locations that offer both Vigo and Western Union services.

About Soriana

Organización Soriana (BMV: SORIANA) is a grocery-store company headquartered in Monterrey, Nuevo Leon, Mexico. The company, founded in 1968, currently operates under the brands City Club, Super City, Mercado Soriana and Soriana. The Mexican-owned and operated company operates supermarkets, price clubs and convenience stores for consumer and wholesale markets and currently has 234 stores in 108 cities and 29 states in Mexico and six distribution centers. For more information, visit www.soriana.com.mx.

WU-G


© Business Wire 2007
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