Royal® Building Products, a Westlake company, continues its commitment to quality and innovation in the exterior building products category with the introduction of ZuriTM Grooved Boards at the 2017 International Builders’ Show. Celect® Cellular Composite Siding by Royal®, the premier siding and trim solution that is revolutionizing the lap siding category, will also be on display.

Other announcements include the reveal of the 2017 Exterior Color Palette of the Year as well as the introduction of bold new vinyl siding colors into the Royal Building Products and Exterior Portfolio® product lines.

PRODUCT ANNOUNCEMENTS

ZuriTM Grooved Board

ZuriTM Grooved Boards are now available as a part of the Zuri Premium Decking by Royal® product line. The newly engineered groove boards offer a truly hidden fastener application with pre-threaded screws for fast installation. The groove boards also provide two options for a finished look with tighter seams between the boards – a 3/32” spacing or a 3/16” gap. Available in a nominal 5/4” x 5-1/2” wide board in 12’, 16’ and 20’ lengths. Zuri trimboards are also available grooved.

Zuri Premium Decking combines the natural beauty of exotic hardwood with the unsurpassed durability and exceptionally low maintenance requirements of PVC to create a one-of-a-kind outdoor living environment for the home. All of the Zuri products, including Zuri Grooved Boards, are available in Chestnut, Walnut, Pecan, Brazilia and Weathered Gray, and carry a no-fade protection.

Celect® Cellular Composite Siding by Royal®

Celect® Cellular Composite Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable on the home for a lifetime. All of Celect’s profiles – 4" and 7” Clapboard, 8" Board & Batten and 7” Shake – are available in 15 fade-resistant colors and feature Royal’s patented interlocking seam design, which enhances the curb appeal of any home. For the professional, the product is lightweight and easy to install without the need for special tools.

Royal Trim & Mouldings

Royal will introduce its New Construction Window Surround as a part of its Conceal Trim System at IBS 2017. An often overlooked problem when butting trim up to a new construction window is the nailing flange. Royal’s New Construction Window Surround’s unique profile allows for a perfect fit around the window while eliminating the rocking typically seen with standard trim boards. It is offered in both 5/4” x 4” and 5/4” x 6” reveals with 1” deep pockets.

Additional new Royal trim and mouldings products include:

  • 6/4” and 8/4” trimboards and sheet stock
  • An innovative 8-7/16” Column Base that can be used as a one-piece base moulding or to decorate columns
  • The Conceal Watertable, which allows for a simpler transition from trimboard to siding
  • The entire Conceal product line will now carry a 1” pocket to be able to accept any traditional siding product

Royal Building Products® and Exterior Portfolio® Vinyl Siding

Royal Building Products has added five new colors to its color palette in 2017, including Storm, Toasted Almond and Tree Moss to its ColorScapes® Premium category and Weathered Gray and Marine Blue to its ColorScapes® Dark category.

Likewise, the Exterior Portfolio® brand has added five new colors to its siding and accessories product lines as well, including Oceanside, Canyon, Hillside Green, Carbon and Indigo into the Smart Styles™ Expressions category.

All new colors are available in select siding and accessories.

EXTERIOR DESIGN

2017 Exterior Color Palette of the Year

As a design leader in the market, Royal’s 2017 Exterior Color Palette of the Year takes cues from interior and exterior home design and fashions, as well as the movement towards deeper, richer exterior colors across the U.S. and Canada. This year’s palette features the most on-trend color combinations of 2017 including Ironstone, Marine Blue, Sable, Toasted Almond, Tree Moss and Sand. This palette of trending colors gives homeowners peace of mind to mix and match in multiple ways through a variety of exterior products to create a flawless design.

LiveAbode™

A comprehensive guide for all things exterior design, LiveAbode is a Royal Building Products’ online publication that offers the latest news, trends, tips and style advice for your home. Featuring content from Royal’s expert designers and regular contributors such as Houzz, LiveAbode is an unmatched resource for homeowners, designers and contractors throughout the U.S. and Canada.

DIGITAL AND SOCIAL MEDIA

Design Tools

For those who want to “try it before they buy it,” Royal has revamped all five of their online design tools to provide homeowners and contractors with the ultimate exterior home design experience. Royal’s design tools now offer all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes featuring the 2017 Color Palette of the Year.

Royal’s online design tools include:

  • HomePlay™ Prime featuring Celect siding and trim
  • Zuri Visualizer featuring Zuri Premium Decking
  • Home Play™ featuring Royal siding, trim and accessories
  • Trim Visualizer featuring trim options based on the style of home
  • Dream Designer® featuring Exterior Portfolio products

About Royal Building Products

Royal Building Products is a company of Westlake Chemical (NYSE: WLK). The company manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For more than 40 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rainware, mouldings and decking. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. For more information, please visit www.royalbuildingproducts.com. Follow us on Twitter and “Like” us on Facebook.