Wharf : Hotels The New Identity for Niccolo and Marco Polo Hotels

For Immediate Release

Wharf Hotels

The New Identity for Niccolo and Marco Polo Hotels

8 June 2017 (Hong Kong): The Wharf Hotels brand is officially established along with a new logo today which will bring the two hotel brands namely Niccolo and Marco Polo Hotels under one management group. This marks an exciting new chapter for the Group's development in hotel business.

Headquartered in Hong Kong, and a subsidiary of The Wharf (Holdings) Limited, Wharf Hotels oversees the Group's hotel development and management in the Asia Pacific region. It currently manages 14 hotels in China, Hong Kong and the Philippines under the iconic legacy brand of Marco Polo Hotels and the new luxury brand, Niccolo Hotels. Another four Niccolo Hotels, including The Murray in Hong Kong, are currently under development, which will bring the portfolio to 18 hotels in the near future. Located on Cotton Tree Drive in Central, The Murray is progressing well as planned and poised to become the 'diamond' of Hong Kong after its opening in late 2017.

In line with the hotel group's vision to expand its hotel footprint in Asia Pacific, the new name allows for differentiated and defined strategies to be developed for both brands. The naming convention for Niccolo and Marco Polo operating hotels will remain unchanged.

"Wharf Hotels is a unique management identity for Niccolo and Marco Polo Hotels which allows us to further strengthen the positioning of our brands and seize new development opportunities," said Dr Jennifer Cronin, President, Wharf Hotels. Cronin also added, "Marco Polo Hotels are already well established in the region while our new brand, Niccolo Hotels, inspired by contemporary urban chic luxury, will increase from one to five hotels within the next eighteen months, as we continue to secure new opportunities in the pipeline".

Wharf Hotels, inheriting the Wharf Group's mission of Building for Tomorrow with a proven track record in management and value creation, emanates the spirit of travel and discovery at the core of its namesake brands. Wharf Hotels will be a business entity for usage in corporate contracting, development, talent and other business-to-business platforms.

About Wharf Hotels

About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together 35 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides nearly 10 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit gha.com.

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