Williams-Sonoma is introducing a line of exclusive, branded products as part of the partnership the brand launched in June with American Girl. The new line includes a dedicated, hardcover cookbook, now available, called Baking-Recipes for Cookies, Cupcakes & More. The illustrated book is 90 pages and contains 40 images with 30 recipes that complement the American Girl cooking classes Williams-Sonoma introduced this summer. The American Girl by Williams-Sonoma line ranges in price from $9.95 to $59.95 with products available at Williams-Sonoma. American Girl stores will also carry all non-food products from the line and at its retail stores nationwide, starting October 8.

The complete American Girl by Williams-Sonoma product line will feature:

WS American Girl Baking Cookbook $19.95
American Girl Baking Essentials Set $59.95
American Girl Madeleine Set $49.95
American Girl Cookie Baking Set $39.95
American Girl Cupcake Set $39.95
American Girl Pizza Set $39.95
American Girl Sugar Cookie Mix $9.95
American Girl Cupcake Mix $14.95
American Girl Madeleine Mix $12.95
American Girl for Williams-Sonoma Adult Apron & Mitt $39.95
American Girl for Williams-Sonoma Kid Apron & Mitt $29.95
American Girl for Williams-Sonoma Doll Apron & Mitt $19.95
American Girl Mini Spatula with Blue Chevron $9.95
American Girl Mini Silicone Spatula with Pink Star $9.95
American Girl Multi Color Spatula $12.95

Williams-Sonoma President, Janet Hayes comments, “Our partnership with American Girl and the product line we are now introducing is another exciting way that Williams-Sonoma aims to engage the entire family in the kitchen.”

American Girl, SVP of Marketing, Kathy Monetti adds, “The new products, plus in-store events and cooking classes, allow girls to share some of their favorite activities—baking, cooking, and entertaining—with their moms, dads, grandparents, and friends. It’s another way for American Girl to help fuel a sense of belonging among girls.”

The American Girl by Williams-Sonoma product line will be featured in the October catalog. Williams-Sonoma is hosting an American Girl cooking class on October 17 at all stores continuing the series the retailer launched in the summer. The program costs $30 and has been designed to focus on breakfast where participants will learn how to prepare pancakes from scratch. For more information about the Williams-Sonoma product line and culinary classes, visit www.williams-sonoma.com.

ABOUT WILLIAMS-SONOMA

Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S., offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips and techniques that help them create delicious meals and wonderful memories.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the worldwide leader in the design, manufacture, and marketing of toys and family products. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, experiences, and entertainment to empower and unite girls of all ages. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, and the classic historical character line BeForever™. The company sells products through its award-winning catalogue, on americangirl.com, in its experiential retail stores nationwide, and in specialty boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de Hierro locations in Mexico City. American Girl’s mission is to fuel belonging and connection among girls, a goal that has already earned the loyalty of millions and the praise and trust of their parents and educators. To learn more about American Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.comwww.facebook.com/americangirl, or www.twitter.com/american_girl.