Williams Sonoma : WEST ELM TO OPEN RED BANK LOCATION AT WEST SIDE LOFTS
October 01, 2015 at 09:00 am EDT
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Welcomes Seven New Jersey-based Makers to Red Bank Community with
LOCAL Initiative
West Elm (NYSE:WSM):
What:
Brooklyn, NY-based home furnishings retailer West Elm will open
its third New Jersey store at West Side Lofts in Red Bank on
Thursday, October 22, 2015 at 10:00 a.m. The more than
11,000-square-foot store will open with West Elm’s holiday
assortment including Fair Trade Certified, handcrafted and local
products accompanied by a suite of complimentary design services.
Crafted goods from seven New Jersey-based artists and makers will
be sold in-store as part of West Elm’s LOCAL
initiative. The opening of the new store will create approximately
25-30 jobs in the heart of the Arts and Antiques District in Red
Bank.
To celebrate the opening, West Elm has partnered with New
Jersey-based artist Rebecca Rodriguez of Dirtsa
Studio to design a limited edition tote bag that will be
gifted to the first 300 shoppers with a $50 minimum purchase.
Additional store opening activities include a sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a pre-opening celebration on Wednesday, October 21,
2015 from 6:00 p.m. – 8:00 p.m.
For up-to-date information on in-store promotions and events,
customers are encouraged to “Like” the Red Bank store on Facebook: https://www.facebook.com/westelmredbank
and follow the store on Instagram: @westelmredbank.
When:
The grand opening will take place on Thursday, October 22, 2015 at
10:00 a.m.
Store hours: Monday-Saturday 10:00 a.m. - 8:00 p.m., and Sunday
11:00 a.m. - 6:00 p.m.
Where:
West Elm Red Bank at West Side Lofts is located at 1 Bridge Avenue,
Space 5
Red Bank, NJ 07701. The store phone number is 732.576.9952.
Why:
“At West Side Lofts in Red Bank, we have the opportunity to both
support the transformation of the borough, and help foster its
vibrant community of artists, makers and creatives,” said West Elm
president Jim Brett.
The West Elm Red Bank LOCAL assortment will include the following
seven makers:
• Arbor:
A designer who creates handmade goods allowing the natural beauty
of the wood to speak for itself.
• Brian
Farrell Art & Design: A Freehold, NJ producer of handmade
tea towels with both an urban and organic influence.
• Dirtsa
Studio: A Yale alumni who creates playful pillows and
chalkboard maps.
• MAVIS
Studio: An architecture and design graduate who makes original
objects and planters in her home studio.
• Mindful
Soap Company: A hardworking mom that specializes in creating
100% natural small batch soaps that are safe for the entire family.
• Nightingale
Projects: A husband and wife duo who screen prints and designs
greeting cards inspired by personal stories and travels.
• Salt
& Still: A talented artisan who uses natural dyes and
fibers to craft heirloom quality pillow cases and canvas seat camp
stools.
About:
The West Elm Red Bank store design melds a charming historic
building with the city’s urban location. A wood collage map of New
Jersey made of reclaimed lathe sourced from around the U.S. is
affixed to the wall nearest the store’s entrance. The cash wrap is
made of inset salvaged wood-planked panels, and the back wrap sits
underneath a stair landing featuring a slatted-wood screen
constructed from slender, angled wood.
West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in
2003 in DUMBO, the neighborhood it still proudly calls home.
Everything West Elm does is designed to make an impact, from its
commitment to Fair Trade Certified, local and handcrafted products
to its community-driven in-store events and collaborations. Mixing
clean lines, natural materials and handcrafted collections from the
US and around the world, West Elm creates unique, affordable designs
for modern living. The brand operates 79 retail stores in the United
States, Australia, Canada and the UK, ships internationally to
customers around the world and operates stores in the Middle East
and the Philippines through unaffiliated franchisees. West Elm is
online at westelm.com, is part of an active community on Facebook,
Instagram, Pinterest, Twitter and YouTube, and is a member of the
Williams-Sonoma, Inc. portfolio of brands.
*Open only to residents that live within the Red Bank, NJ area.
Official rules of the sweepstakes can be found on the West
Elm Red Bank Sweepstakes page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151001005057/en/
Williams-Sonoma, Inc. is an omni-channel specialty retailer for home products. Its brands include Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, and Mark and Graham are marketed through e-commerce Websites, direct-mail catalogs and retail stores. These brands are also part of the Company's loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products include everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a library of cookbooks. The brand also includes Williams Sonoma Home that offers home furnishings and decorative accessories. Pottery Barn is an omnichannel home furnishings retailer. It operates 518 stores, which include 480 stores in 40 states, Washington, D.C. and Puerto Rico, 19 stores in Canada, 17 stores in Australia and two stores in the United Kingdom.