West Elm, the Brooklyn-based home furnishings retailer, announced today its Hoboken store will open Thursday, October 19 at 10 a.m. at 1420 Willow Avenue. The 10,745 sq. ft. store will bring approximately 30 jobs to the Hoboken area. With a commitment to building community, West Elm will sell an assortment of local products from 11 New Jersey-based makers and designers alongside the store’s holiday assortment of home furnishings and decor. West Elm will also offer Williams-Sonoma, Inc.’s cross-brand design consultation program Design Crew, which pairs customers with experts who can provide design, installation and registry services.

“Hoboken’s burgeoning waterfront and proximity to New York City has established it as a community with an appetite for unique cultural experiences, entertainment and specialty retail,” said West Elm president Alex Bellos. “We hope to contribute to the neighborhood’s continued growth and create opportunities for residents and visitors to connect and share their common interests, whether it’s at our in-store workshops and community-driven events or by discovering a New Jersey-based artist from the LOCAL Hoboken assortment.”

A selection of locally made products by 11 makers and artisans based in New Jersey will be a part of the West Elm Hoboken LOCAL assortment including:

  • Charley and Hudson: Hoboken-themed t-shirts and totes made in Hoboken
  • Coco & Blu: Nursery art prints featuring playful animals and sayings made in Hoboken
  • Dirtsa Studio: New Jersey inspired throw pillows and chalkboard art made in Somerset
  • Ice Cream Social Shoppe: New Jersey map illustrations printed onto tea towels and throw pillows from Madison
  • Jersey's Freshest: Unique, cut-out greeting cards handmade in New Brunswick
  • Made with Clay by Laura: Handmade clay ceramic bowls and creative serveware from Summit
  • Mindful Soap Co.: All-natural handcrafted soap bars from Clifton
  • Nightingale Projects: Hand-illustrated designs screen printed onto greeting cards from High Bridge
  • Scott Staats Glass: Colorful glass hand-blown and crafted into wine stoppers from Lawrenceville
  • Victoria Miritello Photography: Black and white photographs of New Jersey scenery and landmarks from an artist in Jersey City
  • Yardsale Press: Graphic, cartoon-inspired coasters, totes and prints made in Westfield

The surrounding area of each West Elm location is reflected within elements of the store’s interior design. A hand painted map of Hoboken and New York hangs behind the cash register at West Elm Hoboken, representing the connection between the two cities. The register’s front panel features a sculptural installation made of reclaimed spindles sourced from regional brownstones in reference to the 19th-century homes that line Hoboken’s streets. In the store’s loft area is an accent floor set in a basket weave pattern made using mixed American hardwoods sourced from barns that once dotted the country’s farmlands. To complement the flooring, the loft’s ceiling is made of bleached reclaimed oak assembled in a similar pattern.

West Elm will host a pre-opening celebration for the community on Wednesday, October 18 from 6 - 8 p.m. Hoboken residents are invited to enter the West Elm sweepstakes*, offering local customers a chance to win a $2,000 gift card and an invitation to Wednesday’s private, pre-opening celebration. A portion of the pre-opening proceeds will benefit Sustainable Jersey, a local nonprofit that provides tools, training and financial incentives to support communities as they pursue sustainability programs. To celebrate the opening of West Elm Hoboken on Thursday, October 19, West Elm will partner with Hoboken-based artist Coco & Blu to design a limited edition tote bag presented to the first 300 shoppers with a $50 minimum purchase.

For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Hoboken store on Facebook: www.facebook.com/westelmhoboken and follow the store on Instagram: @westelmhoboken. West Elm Hoboken is open Monday - Saturday, 10 a.m. - 8 p.m., and Sunday 11 a.m. - 6 p.m. The store’s address is 1420 Willow Ave., Hoboken, NJ 07030 and the phone number is (201) 222-5510. Applicants interested in joining the West Elm Hoboken team are encouraged to email WestElmStores@wsgc.com.

*Open only to residents that live within the Hoboken, NJ area. Official rules of the sweepstakes can be found on the Hoboken Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living and its commitment to Fair Trade Certified, LOCAL and handcrafted products, to community-driven collaborations and events. The brand operates 104 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and has unaffiliated franchisees that operate stores in Mexico, the Middle East, Philippines and South Korea. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands.