India's Wipro Ltd. (507685.BY) Monday said it has agreed to buy Australia's Promax Applications Group for A$35 million ($36.46 million) to help tap the market for analyzing customer data for trade promotions.
"The acquisition of Promax Applications Group will strengthen Wipro's positioning and capability in management, analytics and optimization of trade promotions," K.R. Sanjiv, senior vice president and global head of the analytics and information management division at Wipro, said in a press release.
The deal, subject to closing conditions and regulatory approvals, will be completed in the current quarter, Wipro said.
The new entity will be called Wipro Promax Analytics Solutions Pty Ltd., the company added.
-By Kenan Machado, Dow Jones Newswires; +91 22 6145 6107; [email protected]