WIRELESS RONIN TEC : 4/20/11 - Wireless Ronin Receives 2011 DSA Industry Excellence Award

NEWS AND PRESS

Wireless Ronin Receives 2011 DSA Industry Excellence Award

MINNEAPOLIS, MN – April 20, 2011 – Wireless Ronin Technologies, Inc. (Nasdaq: RNIN), a Minneapolis-based digital signage provider, announced today they received a 2011 DSA (Digital Screenmedia Association) Industry Excellence Award, which honors the best digital signage deployments across all vertical market segments.

“Our mission is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community,” said David Drain, DSA executive director. “The DSA Industry Excellence Awards help advance our mission, shining a spotlight on the best implementations of these technologies.”

Wireless Ronin received the award for its iShowroom™ application deployed at Chrysler Group, LLC dealerships.  In each of several categories, a prestigious panel of judges selected one winning project best demonstrating the integration of two or more technologies.

Chrysler launched iShowroom in 2009 as part of the revitalization of the corporation and its dealer group. Coming out of the recent recession and bankruptcy, Chrysler needed to differentiate its sales process, improve sales training and better address the needs of today’s sophisticated automotive shopper. iShowroom is a robust, data-driven sales support system that matches buyer preferences to vehicle features allowing the customer to create a “wish list” and view matching vehicles in dealer inventory.

“DSA recognition confirms that we provide industry-leading digital signage software and technology solutions,” said Scott Koller, president and CEO of Wireless Ronin Technologies. “Chrysler has improved the way their sales force interacts with customers and demonstrates that marketing technology will continue to expand its role in the customer engagement process.”

Wireless Ronin’s award winning entry, including videos and judges' commentary, can be viewed at

http://www.digitalscreenmedia.org/best-other-deployment---digital-signage

About the Digital Screenmedia Association (DSA)

About Wireless Ronin Technologies

Wireless Ronin Technologies (www.wirelessronin.com) has developed RoninCast® software as a complete solution designed to address the evolving digital signage marketplace. RoninCast® software enables clients to manage digital signage networks from a central location and provides turnkey solutions in the digital signage marketplace.  The RoninCast® software suite facilitates customized distribution with network management, playlist creation and scheduling, and database integration.  Wireless Ronin offers an array of services to support RoninCast® software including consulting, creative development, project management, installation, training, and support and hosting through our networks operations center (NOC).  The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN".