WMS INDS : WMS Set to Unleash Imagination? at ICE 2011 with Broadest Ever Portfolio for International Markets Including over 80 Innovative Games

Reflecting its industry leadership in the development of unique gaming products and technologies, WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will debut its broadest ever portfolio of new products and innovations for international markets at the International Casino Exhibition (?ICE?) 2011 – Totally Gaming exhibition (Earls Court 2: booth #3400) in London, January 25-27, 2011. The more than 80 new games on display at ICE 2011 feature unique innovations that clearly highlight WMS' commitment to Unleash Imagination in developing new products designed with the goal of enabling casino operators to increase slot machine coin-in, differentiate their slot floors and benefit from operational efficiencies.

Brian R. Gamache, Chairman and Chief Executive Officer of WMS, stated, ?The consistent high performance of our video and mechanical reel games has been a significant driver of WMS' global market share growth. Our product displays at ICE 2011 will further demonstrate that our creativity, local market focus and emphasis on transcendent innovation continue to deliver new products offering the highest level of entertainment for players while driving higher value for our gaming operator partners. With exciting new video and mechanical reel games developed for our innovative Bluebird®2 and Bluebird xD? gaming cabinets, the value-oriented Helios gaming cabinet, new premium titles featuring global, iconic brands and the international debut of our networked gaming Portal applications and other components of the WAGE-NET® networked gaming platform, WMS is displaying its broadest ever portfolio of products for international markets at ICE 2011.?

ICE 2011 Product Highlights

WMS will showcase 83 new games at ICE 2011 including 26 new games for the Bluebird xD gaming cabinet, 44 for the Bluebird2 gaming cabinet and 9 for the Helios gaming cabinet. The differentiated gaming experiences on display include:

• THE GODFATHER: An exciting new brand for WMS, THE GODFATHER is the first multi-level progressive that allows players to win their way to higher progressive levels. Available in two unique base themes, the 243-ways My Daughter's Wedding? and the 25-line Corleone's Office, this local area progressive game gives players a sneak peek into both sides of the Don's life. Players triggering the multi-level progressive can wager portions of their progressive win for a chance to earn higher prize levels, until they receive the one offer they can't refuse.
• MONOPOLY Around the Globe: WMS brings Mr. MONOPOLY? back for another exciting slot adventure for all players – this time in a hot air balloon race around the globe for riches. Featuring Transmissive Reels? technology and local and wide-area progressives, MONOPOLY Around the Globe is packed with incremental bonus round excitement.
• Attack from Mars/Revenge from Mars: The newest games utilizing WMS' Sensory Immersion gaming platform, Attack from Mars/Revenge from Mars expands player engagement as they choose to defend Earth as humans or help destroy it as Martians by playing through two exciting Wild features and four comical bonus levels.
• 4 new G+® Deluxe themes offered in the series featuring large, very attractive reel symbols, exciting game play videos and game statistics of wins and losses.
• Leprechaun's Gold®: Land O' Luck?: An all-new, larger than life Leprechaun's Gold adventure. Powered by a real-time physics engine, Lucky the Leprechaun careens through an expansive world to award Leprechaun Free Spins, Clover Field Picks, Lucky's Big Pick or a Cash Local Area Progressive to the lucky triggering player.
• Super Multi-Progressive? bank is a five-reel mechanical reel game and progressive lover's dream. Featuring six unique themes, players can win multiple progressives at one time, or line up all 5 of the progressive symbols to win the top progressive award.
• New games including popular themes from the proven G+ series, for the Italian VLT market.
• Flexible networked gaming technology from SiP that enables a range of products, including local-area and wide-area progressive games, player tracking and cashless gaming solutions and player loyalty bonusing/comps.

Innovative WAGE-NET Networked Gaming Solutions for International Markets

WMS' ICE 2011 product demonstrations will mark the international debut of the Company's networked gaming Portal Game Enablement technology which leverages the flexibility of networked gaming functionality to extend the life cycle of base game themes by adding new entertainment experiences on slot machines connected to the network. WMS will demonstrate 24 video and mechanical reel games enabled by the following four Portal application families at ICE 2011:

• Ultra Hit Progressive® (UHP) – UHP adds a secondary mystery progressive bonus experience to the base game and provides gaming operators the ability to change the manner in which secondary bonus experiences are enjoyed through an intuitive back-of-house user interface. Two themes for the UHP Portal family will be on display: Jackpot Explosion®, featuring a volcanic theme, and Piggy Bankin'®, with its swelling and ultimately cracking piggy bank theme. The UHP application advertises imminent jackpots on the base game screen, the gaming cabinet's top screen and on strategically located signage. With UHP, as coin-in increases and the progressive triggers are approached, stronger visuals are displayed and ambient sounds are amplified to celebrate the big win.
• Winner's Share? – This Portal application family adds a secondary bonus opportunity on top of video or mechanical reel base games to provide one player with an exciting progressive game experience when the bonus is randomly triggered. Winner's Share debuts at ICE 2011 with the Peng-Wins? theme, in which a penguin slides, bounces and slips through an interactive environment, collecting credit awards from 1% to 200% of the progressive jackpot.
• MetaScreen? – Providing the first true competitive slot experience, this Portal application family will debut with Pirate Battle®, a 2-vs-2 Community Gaming® competition theme available exclusively on banks of four Bluebird xD cabinets with special 32-inch overhead monitors. These monitors join to form a massive, singular screen on which a bonus cannon battle randomly occurs, as red and blue teams compete for credit and progressive awards.
• Mega Multiplier® - This Portal application family features bonus action powered by a real-time physics engine. Mega Multiplier randomly awards players credits they can store and use to trigger the Portal application at any time they choose, launching a pinball into the top screen for a chance to multiply their stored credits up to 100x.

Also featured in WMS' booth will be the ?WAGE-NET Tech Center? where customers can engage with WMS' Tech Aces to learn more about the ease and value of adopting the WAGE-NET platform's multiple components including the Company's innovative Portal applications and its Remote Configuration and Download solution. The WAGE-NET Tech Center highlights the Company's commitment to help customers understand how they can continuously evolve their casino floor through the implementation of networked gaming solutions that WMS expects will help drive higher value for their gaming technology investments.

Gamache added, ?Increasing demand for our network-enabled Bluebird2, and more recently Bluebird xD, gaming cabinets in many global markets highlights the strong interest from casino operators in adopting value-added networked gaming solutions. By combining our portfolio of video and mechanical reel games with the unique attributes of our Portal families, we create multiple new gaming entertainment experiences for players that drive new value for gaming operators. Our Tech Aces and sales teams look forward to working with customers on the further evolution of their casino floors through the integration with existing products of our Portal applications and other components of WAGE-NET.?

New Games Debut for Value-oriented Helios Gaming Cabinet

Introduced last year, the Helios gaming cabinet specifically addresses international markets that demand premium gaming entertainment in a value-priced gaming cabinet. The Helios cabinet is powered by the N-Able? platform and features a diverse library of great standalone and multi-game content. Helios includes either single or dual screens for high-resolution graphics and high-quality audio and can be configured in multiple denominations and languages based on player selections. WMS will showcase a range of new games for this unique product at ICE 2011 including:

• Four game set configurations for the Game Pack? series: A versatile multi-game product series that provides operators with the ability to deliver a number of games in one cabinet.
• Two games for the Feature Pack? series which allow players to select their favorite game and their favorite feature for maximum flexibility.

Gamache concluded, ?We are confident that our continued innovation leadership and consistent drive to Unleash Imagination in our development process is delivering advanced products that lead to higher coin-in, efficiencies and slot floor differentiation. Increasing WMS' international market share remains one of the Company's key strategic priorities and we are very excited to once again demonstrate at ICE 2011 our continued commitment to provide customers with industry leading products that support this goal.?

Product names mentioned in this release are trademarks of WMS, except for the following:

MONOPOLY is a trademark of Hasbro. Used with permission. ©2011 Hasbro. All rights reserved.

The Godfather? and © 2011 Paramount Pictures. All Rights Reserved.

About WMS

WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET networked gaming solution, a suite of systems technologies and applications designed to increase customers' revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as ?may,? ?will,? ?should,? ?expect,? ?anticipate,? ?plan,? ?likely,? ?believe,? ?estimate,? ?project,? and ?intend,? among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward- looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed.

Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) a failure to obtain and maintain our gaming licenses and regulatory approvals; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (7) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (8) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (9) a software anomaly or fraudulent manipulation of our gaming machines and software; (10) a failure to obtain the right to use, or an inability to adapt to rapid development of new technologies; (11) an infringement claim seeking to restrict our use of material technologies; and (12) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under ?Item 1. Business-Risk Factors? and ?Legal Proceedings? in our Annual Report on Form 10-K for the year ended June 30, 2010 and our more recent reports filed with the Securities and Exchange Commission.

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WMS Industries Inc.
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