Big Family Specials launched to help customers save even more

Wednesday, 14 August 2013: Woolworths today announced that since launching More Savings Every Day in May, customers had saved more than $80 million through its Every Day Value program.

The amount of savings made by customers in just three months was revealed as Woolworths launched Big Family Specials - a new round of deep discounts on regular, yet often costly, family purchases. 

Kicking off today with an unprecedented $17 saving on Finish dishwasher tabs (down from $27.99 to $10), and 43 per cent discount on short cut bacon from the Deli, Big Family Savings is sure to become a customer hero as they seek to keep a close eye on their household budget.

Tjeerd Jegen, Managing Director of Woolworths Supermarkets, said waves of the week-long Big Family Specials will make a real difference to anyone looking for value in their weekly shop.

"Woolworths is taking a single-minded approach to delivering value to our customers.  These deep discounts on key items through Big Family Specials, in addition to the long-term Every Day Value price cuts and Extra Special discounts for Everyday Rewards members, are bringing real value to the weekly shop.

"We will be offering Big Family Specials every week in the weeks to come so look out for some big, unprecedented discounts on the essential items that families buy most. 

"I'm really proud that Woolworths has helped our customers save more than $80 million in just three months. Families are saving on staple items they buy every week like fresh bread, MSA beef, lamb, coffee, cheese and sliced ham from the deli.  

"Our investment to lower prices shows that we have listened to our customers and want to make a difference where it really counts," Mr Jegen said.

Big Family Specials is the latest in Woolworths' More Savings Every Day campaign and follows the strong customer response to Every Day Value and Extra Special campaigns.

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For further information please contact Woolworths Press Office on 02 8885 1033.

Note to Editors: Detailed breakdown of the Big Family Specials, launching nationally on Wednesday, 14 August 2013: 

Product

Was

Now

Saving

Shortcut bacon rashers from the Deli1

$15.98/kg

$9.00/kg

$6.98

43.7%

Finish Dishwasher Tabs Max in 1 (Pack 48)

$27.99

$10.00

$17.99

64.29%

Finish Dishwasher Tabs All in 1 (Pack 56)

$27.99

$10.00

$17.99

64.29%

Finish Dishwasher Tabs Quantum (Pack 40)

$27.99

$10.00

$17.99

64.29%


1 In VIC shortcut bacon rashers were $15.98, and are now priced at $8.00/kg, a saving of $7.98/kg / 49.96%

  • Woolworths saves customers $80mil in last three months alone14/08/2013Woolworths saves customers $80mil in last three months alone
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