STAMFORD, Conn., August 15, 2014 - WWE® (NYSE: WWE) today announced it has officially changed its corporate logo to convey a more contemporary, bold and powerful image while maintaining the iconic "W," which has been a part of the company's long-storied history. The logo, originally designed for WWE Network, will become the beacon of sports entertainment and will represent the brand as it continues to bring together a passionate, diverse and global fan base with a unique blend of live action, excitement and drama.

"We are excited to launch a new logo that reflects the evolution and future of WWE's global brand," said Stephanie McMahon, Chief Brand Officer, WWE. "While we usher in a new iconic brand identity, WWE's best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans' passion with our exciting blend of unique characters, incredible athleticism and engaging storylines."

The new logo was unveiled on Twitter today by Vince McMahon, Chairman & Chief Executive Officer, WWE, at the company's headquarters in Stamford, Conn. Fans will begin to see it during SummerSlam, this Sunday, August 17, live on WWE Network and pay-per-view as the logo is rolled out across all platforms including live and televised entertainment, consumer products, digital media and WWE Studios.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Munich, Dubai and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Media Contact:
Karen Varga-Sinka
203-832-5874
Karen.Varga-Sinka@wwecorp.com

Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to entering into, maintaining and renewing key agreements, including television and pay-per-view programming and our new network distribution agreements; risks relating to the launch and maintenance of our new network; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory matters; risks resulting from the highly competitive and fragmented nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; the risk of accidents or injuries during our physically demanding events; risks associated with producing and travelling to and from our large live events, both domestically and internationally; risks relating to our film business; risks relating to new businesses and strategic investments; risks relating to our computer systems and online operations; risks relating to general economic conditions and our exposure to bad debt risk; risks relating to litigation; risks relating to market expectations for our financial performance; risks relating to our revolving credit facility specifically and capital markets more generally; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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