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World Wrestling Entertainment, Inc. : Social Media Event of the Year WrestleMania®

03/27/2012 | 06:35pm US/Eastern

WWE® (NYSE:WWE) today announced the first ever "WrestleMania Pre-Show," simulcast live on YouTube, Facebook and WWE.com this Sunday, April 1 at 6:30 p.m. ET, as the centerpiece of its record-level digital and social media activities for WrestleMania Week in Miami. WrestleMania XXVIII broadcasts live on pay-per-view this Sunday, April 1 at 7:00 p.m. ET. "The Social Media Event of the Year" also includes:

WRESTLEMANIA INTERACTIVE PRESS CONFERENCE
To kick off WrestleMania Week, the WrestleMania press conference at the Eden Roc Hotel will live stream on YouTube, Facebook and WWE.com tomorrow, Wednesday, March 28, at 2:30 p.m. ET. The press conference will take live fan questions via Twitter, allowing online participants to get the scoop from the WWE Superstars in attendance.

PEREZHILTON.COM RED CARPET COVERAGE
WWE Divas will bring fans along for all the WrestleMania festivities as they happen, providing exclusive coverage for PerezHilton.com, including tweets and photos from the WrestleMania VIP Party on Thursday, March 29 and the WWE Hall of Fame Induction Ceremony on Saturday, March 31.

MIKE TYSON: WWE SOCIAL MEDIA AMBASSADOR
This year's celebrity WWE Hall of Fame honoree, Mike Tyson (@MikeTyson), will be tweeting live from key events, including the WWE Hall of Fame Induction Ceremony, WrestleMania Axxess and WrestleMania XXVIII. Exclusive videos, photos and articles of Tyson participating in WrestleMania events will be uploaded to YouTube and WWE.com.

TWITTER FACE-OFF: THE ROCK® VS. JOHN CENA®
WWE will also involve fans, celebrities and WWE Legends in a Twitter hashtag battle over who will win the WrestleMania main event featuring The Rock vs. John Cena, utilizing the respective hashtags: #TeamBringIt vs. #Cenation. WWE Superstars will also be tweeting throughout WrestleMania, letting fans in on all the action backstage.

EXCLUSIVE YOUTUBE VIDEOS
On Friday, March 30, WWE will post exclusive WrestleMania videos on YouTube's home page. The series will feature WWE Superstars The Rock, John Cena, Triple H®, Undertaker®, CM Punk® and Chris Jericho®. WWE Superstar Santino Marella® will also film his popular YouTube show, Santino's Foreign Exchange, at WrestleMania Axxess.

TEXT TO WIN WRESTLEMANIA TRIP TO NYC
Fans have the chance to win one of 100 pairs of tickets and an all-expenses paid trip to New York City for next year's WrestleMania at MetLife Stadium on Sunday, April 7, 2013 by texting from their phones or entering online at WWE.com during WrestleMania.

WRESTLEMANIA WEEK TWITTER HASHTAGS
#WrestleMania
#Axxess - WrestleMania Axxess
#WWEHOF - WWE Hall of Fame Induction Ceremony
#WMParty - WrestleMania Premiere Party: A Celebration of Miami Art & Fashion

Text to Win Sweepstakes/Contest Rules
Sweepstakes ends Sunday, April 15. No purchase necessary to enter or win. Open to U.S. and Canada residents only (excluding Quebec), 18 and older. See wwe.com/winmania for Official Rules.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

WWE
Media:
Tara Settembre, 203-328-2511
Tara.Settembre@wwecorp.com
or
Investors:
Michael Weitz, 203-352-8642
Michael.Weitz@wwecorp.com


© Business Wire 2012
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