WWE® (NYSE:WWE) today announced the first ever "WrestleMania Pre-Show," simulcast live on YouTube, Facebook and WWE.com this Sunday, April 1 at 6:30 p.m. ET, as the centerpiece of its record-level digital and social media activities for WrestleMania Week in Miami. WrestleMania XXVIII broadcasts live on pay-per-view this Sunday, April 1 at 7:00 p.m. ET. "The Social Media Event of the Year" also includes:
WRESTLEMANIA INTERACTIVE PRESS CONFERENCE
To kick off
WrestleMania Week, the WrestleMania press conference at the Eden Roc
Hotel will live stream on YouTube, Facebook and WWE.com tomorrow,
Wednesday, March 28, at 2:30 p.m. ET. The press conference will take
live fan questions via Twitter, allowing online participants to get the
scoop from the WWE Superstars in attendance.
PEREZHILTON.COM RED CARPET COVERAGE
WWE Divas will bring
fans along for all the WrestleMania festivities as they happen,
providing exclusive coverage for PerezHilton.com, including tweets and
photos from the WrestleMania VIP Party on Thursday, March 29 and the WWE
Hall of Fame Induction Ceremony on Saturday, March 31.
MIKE TYSON: WWE SOCIAL MEDIA AMBASSADOR
This year's
celebrity WWE Hall of Fame honoree, Mike Tyson (@MikeTyson), will be
tweeting live from key events, including the WWE Hall of Fame Induction
Ceremony, WrestleMania Axxess and WrestleMania XXVIII. Exclusive videos,
photos and articles of Tyson participating in WrestleMania events will
be uploaded to YouTube and WWE.com.
TWITTER FACE-OFF: THE ROCK® VS. JOHN CENA®
WWE will also involve fans, celebrities and WWE Legends
in a Twitter hashtag battle over who will win the WrestleMania main
event featuring The Rock vs. John Cena, utilizing the respective
hashtags: #TeamBringIt vs. #Cenation. WWE Superstars will also be
tweeting throughout WrestleMania, letting fans in on all the action
backstage.
EXCLUSIVE YOUTUBE VIDEOS
On Friday, March 30, WWE will post
exclusive WrestleMania videos on YouTube's home page. The series will
feature WWE Superstars The Rock, John Cena, Triple H®,
Undertaker®, CM Punk® and Chris Jericho®.
WWE Superstar Santino Marella® will also film his
popular YouTube show, Santino's Foreign Exchange, at
WrestleMania Axxess.
TEXT TO WIN WRESTLEMANIA TRIP TO NYC
Fans have the chance
to win one of 100 pairs of tickets and an all-expenses paid trip to New
York City for next year's WrestleMania at MetLife Stadium on Sunday,
April 7, 2013 by texting from their phones or entering online at WWE.com
during WrestleMania.
WRESTLEMANIA WEEK TWITTER HASHTAGS
#WrestleMania
#Axxess - WrestleMania Axxess
#WWEHOF
- WWE Hall of Fame Induction Ceremony
#WMParty - WrestleMania
Premiere Party: A Celebration of Miami Art & Fashion
Text to Win Sweepstakes/Contest Rules
Sweepstakes ends Sunday, April 15. No purchase necessary to
enter or win. Open to U.S. and Canada residents only (excluding Quebec),
18 and older. See wwe.com/winmania for Official Rules.
About WWE
WWE,
a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming is broadcast in
more than 145 countries and 30 languages and reaches more than 600
million homes worldwide. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Miami, Mumbai,
Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
WWE
Media:
Tara
Settembre, 203-328-2511
Tara.Settembre@wwecorp.com
or
Investors:
Michael
Weitz, 203-352-8642
Michael.Weitz@wwecorp.com