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World Wrestling Entertainment, Inc. : WWE Expands Its Office In India

12/19/2012 | 10:48am US/Eastern

MUMBAI, India, December 19, 2012 - WWE (NYSE: WWE) today announced the appointment of Mayuri Pitale as Consumer & Promotions Licensing (CPL) Manager and Carl Sequeira as Marketing Manager in its India office. The appointment of these two key positions is a testament to WWE's growth in India and ongoing commitment to developing that market.

Pitale will be responsible for spearheading the licensing and retail expansion for WWE in India, and Sequeira will be responsible for executing marketing campaigns to help develop and grow the brand and support WWE's various lines of business across the region.

Mayuri Pitale joins WWE India from EXTEND Brands, India's first independent licensing agency, specializing in licensed merchandise and live events. Prior to this, Mayuri worked with MTV Networks India Ltd. (Viacom) managing their India consumer products business where she pioneered many initiatives such as MTV credit cards & MTV prepaid SIM cards.

Carl Sequeira comes to WWE from FILA, where he spent three years as Marketing Head, having been a part of the start-up team that launched the brand in India in 2009. Prior to that, he was with experiential marketing company "Below the Line" for five years. Carl has a Business Management degree from Welingkar Institute of Business in Mumbai, and brings a great deal of brand building experience to his position.

Both employees are based in Mumbai and will report to Rukn Kizilbash, the General Manager of WWE India.

About WWE:
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

-30-

Media Contact:
Henry Jacob
WWE
+44 207 349 1744
henry.jacob@wwecorp.com

Investor Contact:
Michael Weitz
WWE
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.


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