HOFFMAN ESTATES, Ill., Nov. 18, 2013 /PRNewswire/ -- Kmart is proud to announce the launch of exclusive boy's apparel line, Never Give Up(TM) by John Cena, available at Kmart stores nationwide, online at Kmart.com and on ShopYourWay.com.
Drawing inspiration from WWE® Superstar John Cena, the collection is currently available in boys' sizes 5-16. For fall 2013, the line includes on-trend military-inspired camo prints, graphic tees, hoodies, cargo pants, outerwear, headwear and accessories priced from $7.99 - $29.99. A follow-up spring collection is anticipated to launch in-stores and online in early 2014.
"I am very excited that my new collection has arrived at Kmart," said Cena. "Through this apparel line, we can collectively bring the positive message of 'Never Give Up' to all my young fans."
Never Give Up is the latest addition to Kmart's growing portfolio of celebrity brands within the Shop Your Way social shopping platform. Through ShopYourWay.com, members can receive exclusive news about the collection, connect directly with John during live chat sessions, find information about in-store appearances and enter sweepstakes.
Cena fans will have an opportunity to meet the WWE Superstar as he promotes the Never Give Up collection during an in-store appearance and autograph signing on Tuesday, November 26 at Kmart's Penn Station store in New York City. Please visit www.ShopYourWay.com/JohnCena for more information.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
SOURCE Sears Holdings Corp.